| Database Solutions
If yours is like many organizations, you already know you may be sitting on a wealth of customer data, but struggle with unlocking insight based on the analysis of that data. To make matters more convoluted, most email marketing providers focus on execution, while the task of tagging this information onto your customer profile for analysis is left to your internal team.
At Omeda, we are different. Unlike other vendors who started with the Web, Omeda's origins lie in database management. The act of sending email, for instance, is far less difficult than the challenges of trying to accurately account for, store, retrieve, and report on all of the data that results from email deployments. In addition, we've gone beyond the basics of solid email tools to deliver advanced customer data analysis via the Web with OnQ, our online data access tool.
Omail
In order to provide an overall end-to-end email deployment solution, Omeda offers "Omail". Omail gives you the ability to seamlessly coordinate circulation marketing and editorial needs with your email blasting efforts.
As a leading database management company, collecting and storing all of this various information and understanding the uses of it is exactly where we excel. With Omail, we have completely integrated the database, email, and Web activity under one roof. On the Omeda system the user can make a selection, paste in copy, deploy an email blast, have the referring URL hosted, and have all the returned data (including opt-outs, soft bounces, and undeliverables) updated to their file on a daily overnight basis; all of this is accomplished via one database, not multiple database copies that constantly need to be synched and re-synched. Moreover, complete online reporting on all of these activities is available at no extra charge.
Omeda offers both full-service and ASP service options, and we provide our clients with the tools to be compliant with the latest CAN-SPAM legislation (as well as being active in industry associations and committees). We handle a variety of email requests, including new name, renewal, alert, enewsletter and survey deployments for our clients. Moreover, complete online reporting on all of these activities is available at no extra charge.
Our Capabilities
Omeda's Omail service is backed by the outstanding capabilities offered by the Omail client services team. Our unique approach merges personalized service with outstanding Web-based tools. In other words, we are much more flexible than cookie-cutter services that offer only the tools, but not the flexibility to help you succeed with your unique email marketing and data management needs.
Simply put, Omail is here to assist you every step of the way with your data-intensive, email marketing initiatives. Benefit from our features in a number of critical areas, such as:
- User-friendly, Web-based interface
- Multiple Splits
- Merge/ Purge services
- Complete Reporting
- CAN-SPAM Compliance
- Customer Service
Email Marketing Service Options
Our Omail services combine outstanding Web-based tools with outstanding service and cutting-edge on-demand data analysis tools to provide advanced email application service. Choose the level of service that is right for your organization:
ASP Service
Select our pure self-service tools. Upload your own creative and marketing lists, and conduct your own testing, deployment, and analysis with ease, using our Web-based tools.
Full Service
With this service plan, you simply submit the essentials of your campaign using the online interface, namely your marketing creative and customer lists, and we will take over from there. We will close the data loop for you - all your campaign results will be appended to your database for storage and reporting.
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