Features | Web Tracking

Omail Web Tracking seamlessly ties a customer’s identity with his email and web behavior together. By leveraging Omail Web Tracking and any web analytics solution (Omniture, Google Analytics, etc), our clients can easily identify who the customer is and what his web behaviors are after clicking an Omail link. This helps our clients:

• understand their customers’ interests and intent
• fine-tune their email campaigns and web content
• monetize every campaign and touchpoint
• increase customer engagement through targeted content and offers
• and ultimately convert more customers and grow revenue

With our fully-integrated marketing database, you can further combine this email and web behavior with all other demographics, campaign behavior and purchase data to get a 360 degree view of your customers.

Select a feature for more information.