Omeda

Database Technology
With a state-of-the-art system in place, Omeda offers its customers a variety of database services to maximize their circulation/marketing value. Our on-line interactive database system allows our customers to expand their marketing efforts, break into additional markets and improve the efficiency of their direct marketing efforts.

Our database services include:
  Custom Selections & Reports
  Corporate & Multi-Product Databases
  Data Overlays Data Hygiene
  Data Coding & Appending

Custom databases
We offer custom database design. Each list has its own custom database, and we can store virtually unlimited amounts of demographic information. We also offer our customers online access to output customer data.

OnQ Database Query Tool
With our "OnQ" technology, file inquiries are accomplished in seconds. All inquiries can be made through our easy to use, online English-language interface. Results of inquiries can be used for a variety of outputs, including email deployments, mailing labels and business intelligence reports.

Corporate & Multi-Product Databases
Omeda excels in multi-product database design and construction, such as a database for several products in the same market, a database for all products in a market (publications, trade show file, newsletters) or a corporate database.

Data Overlays
Omeda integrates multi-layered tiers of data into one cohesive database. We offer a variety of data overlays utilizing our multi-layered database management techniques. One reader service company sends us reader service data that is integrated into our on-line database. Customers can then select all readers who have inquired about a specific product or advertiser, then cross hatch this data with any fields on their file.

Data Hygiene
In presenting our customers with the highest levels of accuracy, we offer address standardization and correction, postal presorts to qualify for the maximum postal discounts and merge/purge services to eliminate duplicate records.

Internet Technology
Omeda has been a leader in servicing fulfillment and database activities using Internet-based technologies.

Our database services include:
  E-mail Deployment
  Hosting Web Qualification Forms
  Customer Service Web Pages
  Data Transfer

Email Deployment
In order to provide an overall end-to-end email solution, Omeda offers email deployment services to seamlessly coordinate circulation marketing and editorial needs with your email blasting efforts.

Sending out email deployments (with customization and HTML content) is a standard process. However, coordinating the demographic information used for and received from the email blast is a challenge for many circulators, especially when they are storing files at several different locations. To combat this dilemma, the Omeda system combines this information into one comprehensive database.

Omeda's outbound deployment solution, in conjunction with our user-friendly query tool, is the ultimate email marketing weapon. From start to finish, you can now make a comprehensive demographic selection, click on the 'email deployment’ button, select a date and time you wish the blast to go out, select a list of test names, either import or compose your message, and click submit. Once that easy process is accomplished, your job is complete.

Before the blast is sent, our professional staff, composed of list rental specialists and Omeda account service representatives, check to make sure everything is in working order. Once the emails are deployed, our email tracking technology captures everything and anything you could want including the standard bounce backs, click-throughs, undeliverables, and unsubscribes. Where you really benefit is in our ability to seamlessly take the information received from these email marketing efforts and download the results directly to your file. This coordination allows you to analyze exactly how your effort was received within days after it was sent out. For example, the information acquired from a particular email campaign can be laid over your circulation file to provide you with an in-depth look at who opens your email marketing messages or newsletters, who clicks through to your website, and what demographic, in the future, should be targeted.

Hosting Web Qualification Pages
Omeda hosts over 400 Web qualification form pages for our customers. These pages include add, renewal, change of address and customer service. Furthermore, the data collected from these is processed directly to their file daily.

Customer Service Web Pages
Omeda offers customer service Web Pages. By going on-line, the subscriber gains instant access to subscription help including address change requests, reporting missing issues, canceling subscriptions and duplicate subscriptions.The many benefits of this new service include lower customer service costs, technological presence, ease of use and convenience for customers.

Data Transfer
We are able to transfer data directly to your file on our system, whether your Web page for your publication is hosted at its own site or the site of a third-party vendor. We also have a great deal of experience working with telemarketing companies. This makes the transfer of your data seamless.