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| Email Deployment
In order to provide an overall end-to-end email solution, Omeda offers email deployment services to seamlessly coordinate circulation marketing and editorial needs with your email blasting efforts.
Sending out email deployments (with customization and HTML content) is a standard process. However, coordinating the demographic information used for and received from the email blast is a challenge for many circulators, especially when they are storing files at several different locations. To combat this dilemma, the Omeda system combines this information into one comprehensive database.
Omeda's outbound deployment solution, in conjunction with our user-friendly query tool, is the ultimate email marketing weapon. From start to finish, you can now make a comprehensive demographic selection, click on the 'email deployment’ button, select a date and time you wish the blast to go out, select a list of test names, either import or compose your message, and click submit. Once that easy process is accomplished, your job is complete.
Before the blast is sent, our professional staff, composed of list rental specialists and Omeda account service representatives, check to make sure everything is in working order. Once the emails are deployed, our email tracking technology captures everything and anything you could want including the standard bounce backs, click-throughs, undeliverables, and unsubscribes. Where you really benefit is in our ability to seamlessly take the information received from these email marketing efforts and download the results directly to your file. This coordination allows you to analyze exactly how your effort was received within days after it was sent out. For example, the information acquired from a particular email campaign can be laid over your circulation file to provide you with an in-depth look at who opens your email marketing messages or newsletters, who clicks through to your website, and what demographic, in the future, should be targeted.
Hosting Web Qualification Pages
Omeda hosts over 400 Web qualification form pages for our customers. These pages include add, renewal, change of address and customer service. Furthermore, the data collected from these is processed directly to their file daily.
Customer Service Web Pages
Omeda offers customer service Web Pages. By going on-line, the subscriber gains instant access to subscription help including address change requests, reporting missing issues, canceling subscriptions and duplicate subscriptions.The many benefits of this new service include lower customer service costs, technological presence, ease of use and convenience for customers.
Data Transfer
We are able to transfer data directly to your file on our system, whether your Web page for your publication is hosted at its own site or the site of a third-party vendor. We also have a great deal of experience working with telemarketing companies. This makes the transfer of your data seamless.
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