…include in your plans range from campaign opens, clicks, impressions, opt-outs, to conversions. Consider tying each of these metrics back to a campaign and/or marketing effort in order to speak…

…transition period?  For now, you’ll continue to contact the same people for your current day-to-day items while also working with the Omeda migration team to build out your customized transition…

…Make sure you read our blog post, How are you Tracking Metrics and Conversions? 4 Key Items to Consider When Building Your Plan. Omeda has several reports to analyze metrics,…

…to show the same message to people twice. 4. Wait: Wait three to seven days between emails, depending on how frequently you would like to target your newcomers. For this…

…benefits to your audience, not your brand. So you’re starting to nail down your tone. Great. But it’s not enough to sound conversational. To make the most of SMS, you…

…it is to consider how you will run networking very early on: “When it comes to evaluating providers, it’s important to understand how your audience likes to engage with other…

…of the industry. Throughout the day, attendees were able to listen to and gain insights on a variety of important topics. Some key concepts were drawn out of the presentations…

…to overcome these challenges. Discover valuable insights and practical strategies to boost your publication’s revenue and thrive in today’s competitive media landscape. Why Your Publication’s Losing Revenue (+ 4 Ways…

…using everything from Tableau to Google Data Studio to an Excel/PowerPoint combo. Action Items With so much opportunity, it can be difficult to know where to start. Our recommendation for…

Prioritizing CX is the key to growing your business and revenue: According to Bain and Company, increasing customer retention by as little as 5% can increase profits by up to…

…your workflows, and shipping your content more quickly, a CDP’s the best place to start. For best results, consider a CDP that’s connected to the rest of your marketing tools,…

…types of content with little to no value created at scale, like pages that pretend to have answers to popular searches but fail to deliver helpful content.” To be clear,…

…communications to be customized to their individual needs (see: the Netflix algorithm, the Starbucks app, etc.). While every company in the game wants to personalize, it’s much more difficult to…

…marketing tools? Does it take too long to get audience data from one team to the next? Does it take too long to standardize, clean and store your data? Or…

…year? Below are a few methods to growing your audience that we consider highly beneficial to anyone in the industry. It is the perfect time to consider and review the…