The most successful media companies deploy audience intelligence across entire organizations to provide insight and catalyze innovation. We believe that understanding audience behavior, content engagement and event participation is the intellectual foundation for driving better decisions about existing product investment and new product launches.
Omeda was founded in Chicago by The Obermans, a family of trade publishers who understood the value of utilizing technology to properly segment and target their subscriber base. Over the years, as technology advanced and customer needs evolved, our core capabilities expanded to encompass print, email and web-based audience solutions. Along the way, we have invested in modern infrastructure to capitalize on strong processing power and to maintain the most sophisticated data matching capabilities. Through our commitment to the media and publishing industry, we remain privately-owned and relationship-focused, remembering that we only succeed when our clients thrive in these rapidly changing times.
Our role as a partner to media companies transcends the old circulation models and truly modernizes the process of accumulating and segmenting an audience.
Leadership Team
Aaron Oberman
Chief Executive Officer
James Capo
Chief Operating Officer
Glenn Eisenhuth
Chief Financial Officer
Bryan Swartz
Senior Vice President, Audience Operations
Tony Napoleone
Vice President, Client Experience
Diane Gaerlan
Vice-President, Human Resources
Bettina Lippisch, CIPM
Vice President, Privacy & Data Governance
Tracy Rivas
Vice President, Technology
Doug Gainous
Vice President, User Experience
Customer Highlights
Tens of millions of emails a month
Bobit Business Media depends on Omeda to provide them with a robust, feature rich, integrated email platform. Unlike most email service providers, our email platform sits on top of your audience database, providing you with deep audience segmentation tools, list fatigue management, and the ability to store multiple email addresses on a single audience record.
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Personalizations for advertisers gaining many impressions
EnsembleIQ has been running personalizations for advertisers. They have become a useful add-on tool with the additional impressions and clicks they generate. This drives awareness and is an exciting benefit to offer the advertisers.
Email engagement rate increase to over 40%
Louisiana Business Media realized success with email engagement due to their strong connection to their audience. Through their solid content, appropriate cadence, and relationship to their audience, they reached an open rate average of over 40%.
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Significantly more conversions with a personalization iFrame
In order to generate more newsletter sign-ups, Babcox Media implemented a personalization modal to link to their subscription form. Initially, they utilized a button which directed to a full subscription form. The form yielded about 158 conversions over 2 months. After running this first modal campaign, the team switched to an iframe personalization modal to test if it would yield stronger results. The iframe form within the modal collected the subscriber’s first name, last name, email, state and country. Within 3 months, they have converted over 8500 subscribers to their newsletters.
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
Increased email open rates
Recently, the Omeda team looked at the unengaged Gmail addresses from within North Coast Media’s Newsletter Audience. It was recommended by the Omeda team to remove the unengaged Gmail users to attain higher open rates. After removing these unengaged Gmail users, the numbers of unique opens for the Gmail domain increased by 45% within two months.
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Virtual event capabilities expanded
Annex Business Media and Omeda worked together to quickly integrate Annex’s Virtual Event Experience with the Omeda platform. Virtual Event registrants are posted real-time via API to the Omeda platform, providing Annex with the live registration list within their Omeda database. Annex is able to leverage this data to gate event-related sponsored content and expose it to only registered attendees. Through the use of Omeda's API Suite, Metering tool and Olytics CDP, Annex has the full picture of who accessed each piece of sponsored content, and can efficiently deliver highly engaged, marketing qualified leads to their sponsors.
News
U.S. Federal Privacy Law on the Horizon: What’s in the Proposed American Data Privacy and Protection Act (ADPPA)?
In May 2022, the U.S. Congress introduced the American Data Privacy and Protection Act (ADPPA), which was amended and passed on for a House floor vote shortly thereafter. While the bill is still a work…
Omeda Announces Strategic Growth Investment from Sverica Capital
Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic investment from Sverica Capital Management…
U.S. State – Privacy Law Tracker
2023 is going to be a big year for U.S. State Privacy laws, and since we are already halfway through 2022, it’s time to mark your calendar for these important Privacy Bills “effective” dates: January…