Blog

Imagine that you could only get one sale from each of your customers before they left your company for good. You might get by in the beginning. But over time,…

In the post-traffic era, you can’t rely on passing buzz to build your media business. Now, you need need to put your audience first, personalize content to their individual needs,…

As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone.  …

Companies are taking in more data than ever — and most of them are putting it to waste.    Thanks to the pandemic-induced acceleration of digital marketing, the explosion of new…

Our phones are listening to us. Our targeted ads can read our minds. In my case, my TikTok algorithm took 8 hours to realize that I’d moved cross-country and swapped…

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…

CDP v. DMP v. CRM: These are all powerful tools for managing customer data for various marketing purposes.   But if you’re just starting to evaluate your data management options, it can…

In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…

Customer data platforms (CDPs) centralize all of your customer data in one place, so it can be activated for marketing purposes quickly and effectively. But the benefits of a CDP…

Customer data is the key to unlocking your audience’s needs – and how your company can best meet them with your product. To achieve this, companies need their customer profiles to be as complete as possible.

Data cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy…

Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as …

Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress. Bad data has a similar impact …

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…