Articles by category: Customer Data Platform

What is a customer data platform (CDP)?

What is a customer data platform (CDP)?

Last updated: April 5, 2023

Personalization has become table stakes for digital customer experiences: According to McKinsey’s Next In Personalization Report, 67% of consumers expect companies to give them relevant product and service recommendations and…

All the data parties (zero-party, first-party, second-party and third-party) explained with examples

All the data parties (zero-party, first-party, second-party and third-party) explained with examples

Last updated: September 26, 2023

You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended? In this post, we’ll dive into…

Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)

Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)

Last updated: February 24, 2023

Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was…

7 Steps to Accelerate Your Top-of-Funnel Audience Growth

7 Steps to Accelerate Your Top-of-Funnel Audience Growth

Last updated: February 24, 2023

If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you…

Omeda’s 10 Best Resources From 2021

Omeda’s 10 Best Resources From 2021

Last updated: July 7, 2023

The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you…

Top 10 Considerations to Make When Buying a CDP

Top 10 Considerations to Make When Buying a CDP

Last updated: February 24, 2023

There are so many reasons to purchase a customer data platform (CDP). From the 360-degree customer profile, to the automatic integration of rich behavioral data into your audience database, to…

3 Main Benefits of a Customer Data Platform

3 Main Benefits of a Customer Data Platform

Last updated: February 24, 2023

When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer…

Why You Should Prioritize First-Party Data Collection & How a CDP Can Help

Why You Should Prioritize First-Party Data Collection & How a CDP Can Help

Last updated: July 7, 2023

Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party…

Omeda Recognized as Best Customer Data Platform (CDP) by SIIA

Omeda Recognized as Best Customer Data Platform (CDP) by SIIA

Last updated: July 7, 2023

For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com Omeda Recognized by SIIA as Best Customer Data Platform (CDP) Omeda’s CDP Earns Prestigious Industry Recognition CHICAGO, IL (June 23, 2021) – Omeda’s Customer…

How are you Tracking Metrics and Conversions? 4 Key Items to Consider When Building Your Plan

How are you Tracking Metrics and Conversions? 4 Key Items to Consider When Building Your Plan

Last updated: February 24, 2023

The team drafted this blog after listening to questions that were coming in from diverse industries on how to track metrics and conversions. While there is not a singular marketing…

Omeda Named SIIA Business Technology Product CODiE Award Finalist for the Best Customer Data Platform (CDP) Category

Omeda Named SIIA Business Technology Product CODiE Award Finalist for the Best Customer Data Platform (CDP) Category

Last updated: July 7, 2023

  For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago, IL  (May 7, 2021) Omeda, today announced that The Omeda Customer Data Platform…

ART & SCIENCE – The Marketer’s Need for Balance [Part Two]

ART & SCIENCE – The Marketer’s Need for Balance [Part Two]

Last updated: July 7, 2023

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo…

5 Non-Traditional Marketing Ideas to Cut Through the Clutter

5 Non-Traditional Marketing Ideas to Cut Through the Clutter

Last updated: June 7, 2023

  Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and…

Why You Should be Performing A/B Testing on Your Marketing Efforts & What to Test

Why You Should be Performing A/B Testing on Your Marketing Efforts & What to Test

Last updated: February 24, 2023

 A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test…

Top 10 Ways to Curate Strong Content – Lessons Learned from The Digital Summit at Home.

Top 10 Ways to Curate Strong Content – Lessons Learned from The Digital Summit at Home.

Last updated: July 7, 2023

Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high…

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