Articles by category: Customer Data Platform
What is a customer data platform (CDP)?
Last updated: April 5, 2023
Personalization has become table stakes for digital customer experiences: According to McKinsey’s Next In Personalization Report, 67% of consumers expect companies to give them relevant product and service recommendations and…
All the data parties (zero-party, first-party, second-party and third-party) explained with examples
Last updated: September 26, 2023
You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended? In this post, we’ll dive into…
Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)
Last updated: February 24, 2023
Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was…
7 Steps to Accelerate Your Top-of-Funnel Audience Growth
Last updated: February 24, 2023
If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you…
Omeda’s 10 Best Resources From 2021
Last updated: July 7, 2023
The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you…
Top 10 Considerations to Make When Buying a CDP
Last updated: February 24, 2023
There are so many reasons to purchase a customer data platform (CDP). From the 360-degree customer profile, to the automatic integration of rich behavioral data into your audience database, to…
3 Main Benefits of a Customer Data Platform
Last updated: February 24, 2023
When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer…
Why You Should Prioritize First-Party Data Collection & How a CDP Can Help
Last updated: July 7, 2023
Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party…
Omeda Recognized as Best Customer Data Platform (CDP) by SIIA
Last updated: July 7, 2023
For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com Omeda Recognized by SIIA as Best Customer Data Platform (CDP) Omeda’s CDP Earns Prestigious Industry Recognition CHICAGO, IL (June 23, 2021) – Omeda’s Customer…
How are you Tracking Metrics and Conversions? 4 Key Items to Consider When Building Your Plan
Last updated: February 24, 2023
The team drafted this blog after listening to questions that were coming in from diverse industries on how to track metrics and conversions. While there is not a singular marketing…
Last updated: July 7, 2023
For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago, IL (May 7, 2021) Omeda, today announced that The Omeda Customer Data Platform…
ART & SCIENCE – The Marketer’s Need for Balance [Part Two]
Last updated: July 7, 2023
About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo…
5 Non-Traditional Marketing Ideas to Cut Through the Clutter
Last updated: June 7, 2023
Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and…
Why You Should be Performing A/B Testing on Your Marketing Efforts & What to Test
Last updated: February 24, 2023
A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test…
Top 10 Ways to Curate Strong Content – Lessons Learned from The Digital Summit at Home.
Last updated: July 7, 2023
Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high…
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