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Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is extremely helpful for expanding your first-party…

Webforms Best Practices Part One blog only scraped the surface of the 1,000+ web forms completed last year by our clients. It isn’t just a fun exercise to review our…

In an article published by Publishing Executive, the point was made that there is a shift in how marketers are buying advertising and how they are working with customer data.…

To take full advantage of your unified audience database at Omeda, it is necessary to pull as many of your audience touch points into the database as possible. These days,…

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar is the leading B-to-B information and…

On October 30, Google Ads introduced parallel tracking, which speeds up the process of viewers reaching the advertised page they clicked on. Previously, the user would have to wait for…

The old means of relying on Facebook alone to drive traffic & revenue is dwindling. New avenues need to be utilized in order to grow the audience and revenue. The…

One of our favorite charts to glance at is the beastly Marketing Technology Landscape (MarTech 5000). It was created in order to show (in an aggressively visual way) the extreme…

Chicago, IL – Over the last six months, OMEDA has sizably expanded their client base adding multiple companies to their portfolio. As the leader in Audience Relationship Management, Omeda offers…

Webforms, though one of the most common ways we collect data from our audiences, are often something people create once and then forget about. Despite that, so far in 2018,…

Our very own CRO, James Capo, along with EnsembleIQ’s VP of Digital Media and Audience, Ronda Hughes, spoke at the Folio Show in New York last week. Their presentation on…

Are you familiar with the various automation tools in your Omeda platform? There are a number of ways you can automate your day to day tasks, which in turn, frees…

In the current content landscape, anyone can be a competitor for your audience’s attention. Businesses of all types are beginning to create their own content and develop engaged audiences. What…

On September 26th and 27th, Omeda sponsored The Chicago Digital Summit that was held at McCormick Place. The Client Success and Marketing Team divided and conquered the sessions in order…

Have you set your goals for your Audience Contact Data yet?  We released the first iteration of our new Dashboard at OX2 where you can view your total audience by…