Articles by category: Data Management and Governance
Omeda’s 10 Best Resources From 2021
Last updated: July 7, 2023
The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you…
Don’t Get Burned – Apple’s “Hide My Email” Feature & Impact on Email Deliverability
Last updated: February 24, 2023
Curious about Apple’s new Hide My Email feature? Designed to keep Apple Mail inboxes free of spam, Hide My Email is a service that lets users keep their personal email…
How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To
Last updated: February 24, 2023
Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of…
Why You Should Prioritize First-Party Data Collection & How a CDP Can Help
Last updated: July 7, 2023
Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party…
ART & SCIENCE – The Marketer’s Need for Balance [Part Two]
Last updated: July 7, 2023
About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo…
Top 10 Ways to Curate Strong Content – Lessons Learned from The Digital Summit at Home.
Last updated: July 7, 2023
Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused virtual event. Below are some high…
First-Party Data – 4 Strategies for Converting Unknown to Known.
Last updated: February 24, 2023
First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience.…
The Do’s and Don’ts of Developing and Selling Integrated Programs.
Last updated: July 7, 2023
How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is…
Last updated: February 24, 2023
Marketing & Client Success ¦ Chicago, IL ¦ Full-Time Updated: January 19th, 2021 Position: Omeda’s Client Success Manager will work with a portfolio of enterprise clients to find creative solutions and solve…
Virtual Events Do’s and Don’ts – Part Two
Last updated: July 7, 2023
Earlier this year we published our initial Virtual Events Do’s and Don’ts insights. As virtual events have had time to evolve, we thought it would be timely to note some of the trends…
CPRA: California Privacy Rights Act
Last updated: July 17, 2023
California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”),…
How to choose a consent management platform (CMP)
Last updated: September 26, 2023
As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management…
Why Now is the Time to Embrace Your Web Tracking & First-Party Data
Last updated: July 17, 2023
Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script is something that is often set up, but never utilized at its full potential. Understanding the actionable data web tracking brings…
Omeda Acquires Creative Data Services
Last updated: February 24, 2023
CEO Jeff Heine and team to join Omeda as clients transition to the Omeda platform Omeda, the industry leader in enterprise audience relationship management and activation announced that they have…
Top 3 Benefits to Utilizing a Consent Management Platform (CMP)
Last updated: February 24, 2023
Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for new means to collect and manage…
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