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For many B2B marketers, email performance is not just a sales metric anymore.  Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand…

On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Since then, the Omeda team has…

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing.…

If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you…

Is your overall delivery below the Omeda average (97%)? Are your open rates low (<14%)? Do you have corporate domains that are reporting 0 bounces, 0 opens, 0 clicks, 0…

Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement,…

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Winter 2022 Grid® Report for Email Marketing.…

The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you…

Ask any marketer what they dislike the most about email marketing and you’ll likely hear something about filters and the dreaded spam folder. We get it. It can be frustrating—after…

Curious about Apple’s new Hide My Email feature? Designed to keep Apple Mail inboxes free of spam, Hide My Email is a service that lets users keep their personal email…

Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since Apple has made this announcement, we’ve…

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of…

Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a…

Have you ever been enjoying a nice, meeting-free Friday afternoon when an email lands in your inbox, filled with customer angst about trying to unsubscribe or change an address? You…

The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for…