Blog

Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what…

Many of our clients have expressed interest in email subject lines. Specifically, what strategies will grab customers’ attention and improve e-promo efforts. Focusing our report specifically on newsletter emails, we…

In 2018, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2 as well as Q3 were published to…

Last week our CRO, James Capo, presented on B2B media engagement at the BIMS conference in Fort Lauderdale, FL. Omeda used a compilation of the top 20 email volumes from…

While we often are automating campaigns and recognize the tremendous efficiencies in time and resources, we are also noticing some examples of campaigns where automation has gone completely awry. Automation…

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar is the leading B-to-B information and…

Due-to the great response that we received on our Q1 and Q2 stats, the following are the updated numbers for Q3. Email engagement is a popular topic that creates a…

One of our favorite charts to glance at is the beastly Marketing Technology Landscape (MarTech 5000). It was created in order to show (in an aggressively visual way) the extreme…

Chicago, IL – Over the last six months, OMEDA has sizably expanded their client base adding multiple companies to their portfolio. As the leader in Audience Relationship Management, Omeda offers…

Our very own CRO, James Capo, along with EnsembleIQ’s VP of Digital Media and Audience, Ronda Hughes, spoke at the Folio Show in New York last week. Their presentation on…

Are you familiar with the various automation tools in your Omeda platform? There are a number of ways you can automate your day to day tasks, which in turn, frees…

On September 26th and 27th, Omeda sponsored The Chicago Digital Summit that was held at McCormick Place. The Client Success and Marketing Team divided and conquered the sessions in order…

The notion of a good ideas coming from anyone in the organization is especially true when it comes to content. All organizations are charged with pumping out meaningful content consistently…

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services,…

Omeda is excited to announce our new partnership with FreshAddress to utilize their email validation service. FreshAddress, using their proprietary database, has a scoring system which can determine the validity…