Skip to content

The Impact of Apple’s Mail Privacy Protection – What We Know So Far


Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement, the Omeda team began testing Mail Privacy Protection to determine how total open rates would be affected. Now, a few months later, we have results…

Read More

Omeda’s 10 Best Resources From 2021


The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you the best insights all in one place. From email deliverability best practices to the power of first-party data, here’s a roundup of our 10 best—and…

Read More

4 Tactics to Increase Paid Subscription Revenue

While compelling content is still the biggest factor in increasing sales for publishers, a mix of targeted marketing promotions and online tactics can give subscriptions an extra boost. In an effort to reduce reliance on advertising and diversify revenue mix, publishers are looking for additional avenues to drive paid subscription revenue. Here are 4 actions…

Read More

10 Email Marketing Strategies for Apple’s Mail Privacy Protection Release

Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since Apple has made this announcement, we’ve received many questions and concerns from our clients on the best way to approach these changes. Omeda can help manage these challenges – watch the…

Read More

Top 10 Considerations to Make When Buying a CDP

There are so many reasons to purchase a customer data platform (CDP). From the 360-degree customer profile, to the automatic integration of rich behavioral data into your audience database, to endless personalization opportunities, it’s hard to understand why a business wouldn’t want one. But before you dive in, consider these 10 questions. Because in order…

Read More

How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of 2021.  The News  According to a press release following the announcement, Apple said “Mail Privacy Protection stops senders from using invisible pixels to collect information about…

Read More

3 Main Benefits of a Customer Data Platform

When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer data platform (CDP) is a type of software that organizes customer data from a variety of touchpoints, such as website behavior, email marketing activity, demographics,…

Read More

The Quest for Email Deliverability: The Ultimate Guide to Email Best Practices

Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a legitimate message from professional content producers in B2B media, consumer media, non-profit associations, and other professional services, sometimes emails don’t arrive. We recently released a…

Read More