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10 Email Marketing Strategies for Apple’s Mail Privacy Protection Release

Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since Apple has made this announcement, we’ve received many questions and concerns from our clients on the best way to approach these changes. Omeda can help manage these challenges – watch the…

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Top 10 Considerations to Make When Buying a CDP

There are so many reasons to purchase a customer data platform (CDP). From the 360-degree customer profile, to the automatic integration of rich behavioral data into your audience database, to endless personalization opportunities, it’s hard to understand why a business wouldn’t want one. But before you dive in, consider these 10 questions. Because in order…

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How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of 2021.  The News  According to a press release following the announcement, Apple said “Mail Privacy Protection stops senders from using invisible pixels to collect information about…

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3 Main Benefits of a Customer Data Platform

When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer data platform (CDP) is a type of software that organizes customer data from a variety of touchpoints, such as website behavior, email marketing activity, demographics,…

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The Quest for Email Deliverability: The Ultimate Guide to Email Best Practices

Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a legitimate message from professional content producers in B2B media, consumer media, non-profit associations, and other professional services, sometimes emails don’t arrive. We recently released a…

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Why You Should Prioritize First-Party Data Collection & How a CDP Can Help

Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party data reigns supreme is essential. Here’s why. First-party data holds a lot of value, growing increasingly crucial as we consider the addition of new privacy…

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How to Utilize an Email Footer to Improve the Customer Experience

Have you ever been enjoying a nice, meeting-free Friday afternoon when an email lands in your inbox, filled with customer angst about trying to unsubscribe or change an address? You think: Who could I pass this off to? It’s just email! How did they get MY email?? Maybe you’ve been on the other side of…

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Four Engagement Trends That Drive Email Deliverability

The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for engagement is your best bet to ensure your emails always land in recipient inboxes. Here are 4 top trends to keep in mind as you…

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4 Email Messaging Best Practices to Boost Deliverability & Master the Inbox

Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in email deliverability, we know how to craft a message that gets straight into the inbox. Here are our 4 favorite and most effective email messaging best practices that will help you…

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