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All the data parties explained

You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended? In this post, we’ll dive into the key characteristics of each audience data type and how they relate to each other. Zero-Party Data Zero-party data is data a customer intentionally and proactively shares with a…

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Top 10 Security Tips That Will Keep You and Us Safe

From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security threats are becoming more sophisticated and common. Bad actors are now excellent marketers and researchers, making cyber attacks harder to detect and prevent. The common phrase “This would never happen to…

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80 Media Industry Acronyms You Should Know

Common Media Industry Acronyms

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable with so many acronyms flying around these days. From the media industry alone, we could easily pull together a list of hundreds of acronyms and…

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The Impact of Apple’s Mail Privacy Protection – 6 Months Later

On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Since then, the Omeda team has been testing Mail Privacy Protection and keeping a close eye on email data to determine how total open rates would be affected. In January, we…

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7 Steps to Accelerate Your Top-of-Funnel Audience Growth

If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you can move them deeper into your funnel (and start converting those leads into customers!). Top-of-funnel leads are very early in their buying journey, and are…

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How to Improve Email Deliverability & Engagement

email-deliverability

Is your overall delivery below the Omeda average (97%)? Are your open rates low (<14%)? Do you have corporate domains that are reporting 0 bounces, 0 opens, 0 clicks, 0 unsubscribes? Have recipients complained that they don’t see your emails? Learn how to address these questions and improve deliverability to corporate domains, build back email…

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The Impact of Apple’s Mail Privacy Protection – What We Know So Far

apple-mail-privacy-protection

Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement, the Omeda team began testing Mail Privacy Protection to determine how total open rates would be affected. Now, a few months later, we have results…

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Omeda’s 10 Best Resources From 2021

omeda-best-content-2021

The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you the best insights all in one place. From email deliverability best practices to the power of first-party data, here’s a roundup of our 10 best—and…

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