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Four Engagement Trends That Drive Email Deliverability

The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for engagement is your best bet to ensure your emails always land in recipient inboxes. Here are 4 top trends to keep in mind as you…

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4 Email Messaging Best Practices to Boost Deliverability & Master the Inbox

Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in email deliverability, we know how to craft a message that gets straight into the inbox. Here are our 4 favorite and most effective email messaging best practices that will help you…

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ART & SCIENCE – The Marketer’s Need for Balance [Part Two]

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects of marketing. Our COO, James Capo introduced the concept that science (data and analytics) is an enabler but that successful campaigns (content and strategy) can’t happen without the art side of…

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5 Non-Traditional Marketing Ideas to Cut Through the Clutter

Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and flooded with promotional emails talking to us about “these uncertain times.” While we hope to move out of the current situation quickly, things aren’t going to…

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Why You Should be Performing A/B Testing on Your Marketing Efforts & What to Test

 A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the basics of running an A/B test and randomized controlled experiments. These testing models were then applied to agriculture, medicine, and later marketing.  At Omeda, we believe in the importance of testing,…

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Tips & Reminders: Audit and Interim Issues

by the Subscription Management Team With audit and interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things: Before Your Audited Issue: If you’re using our OEC tool, be sure to work on any uncoded responses so that the records will process prior to the issue. It is a good…

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First-Party Data – 4 Strategies for Converting Unknown to Known.

First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience. Your audience is consuming your content and coming back for more. INMA (International News Media Association) just held a webinar and posted a relevant blog…

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Personalization Performance Metrics: On-site popups and modals

What we learned from 3,700 campaigns and 160 million impressions: Overview: The Personalization tool is part of Omeda’s CDP solution and lets publishers target popup modals to their website visitors with a variety of presentation and triggering options. This powerful tool is a favorite of Omeda’s more progressive clients and supports a variety of audience growth, engagement,…

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