Skip to content

Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing the data we are tasked to manage on behalf of our clients. Given the rise of data protection regulations Omeda’s role as a steward of our client’s data has grown even…

Read More

The Impact of Apple’s Mail Privacy Protection – What We Know So Far

apple-mail-privacy-protection

Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement, the Omeda team began testing Mail Privacy Protection to determine how total open rates would be affected. Now, a few months later, we have results…

Read More

How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of 2021.  The News  According to a press release following the announcement, Apple said “Mail Privacy Protection stops senders from using invisible pixels to collect information about…

Read More