The Omeda Customer Data Platform Earns Prestigious Industry Recognition
Chicago, IL (May 7, 2021) Omeda, today announced that The Omeda Customer Data Platform (CDP) was named a 2021 SIIA CODiE Award finalist in the Best Customer Data Platform (CDP) category. Finalists represent the best products, technologies, and services in software, information and business technology.
The Omeda CDP is the leading audience management solution for companies looking to capitalize on rich meta website data & execute all audience targeting under one platform. While other CDP’s are designed to provide a simple point solution strategy, Omeda’s CDP is part of the overarching audience orchestration. The solution features:
- Web Tracking
- Real-time Data
- Native Solutions
- Data Segmenting
- Enhanced Marketing Automation
- External Integrations
Omeda’s CDP powers advanced web behavioral tracking segmentation and activation for over 60 companies across over 800 websites. As one of the only CDP’s built on a fully managed audience database complete with native email, marketing automation and subscription fulfillment functionality, Omeda provides the industry leading, end-to-end audience management solution. Through combining our CDP and marketing automation platform, marketers can effortlessly target in real-time based off of demographics, web behaviors, email behaviors, and product subscriptions.
Acknowledged as the premier awards program for the software and information industries for over 35 years, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. Omeda’s CDP was honored as one of 153 finalists across the 43 business technology categories, including two categories in response to COVID-19.
“The 2021 CODiE Award finalists continued to innovate, pivot and grow to develop truly remarkable products throughout an historically challenging year. These finalists maintain the vital legacy of the CODIEs in spotlighting the best and most impactful apps, services and products serving the business tech market. Congratulations to this year’s finalists on this well deserved recognition,” said Jeff Joseph, SIIA President.
“We are honored to be named a finalist for best CDP for the third year in a row. We are in great company with the other finalists, and it is exciting to see each company pushing their product forward each year to better serve their customers.
With new and improved features like lead scoring and predictive modeling, Omeda’s all-in-one audience growth and data management platform not only gives our clients a true 360-degree view of their audience, but also drives powerful activation opportunities across email, on-site, display, and social.
Our clients have continued to inspire us with new and inventive ways of driving audience engagement and monetization, and we are humbled to play a supporting role in their success.
With shifting business models over the last year in addition to the upcoming and ever-evolving privacy landscape around consent management and third party cookies – we are bullish on the state of professional content producers and their increased initiatives to prioritize first-party data to drive innovative opportunities for both their audience and advertising partners,” commented Tony Napoleone, VP Client Experience.
The SIIA CODiE Awards are the industry’s only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants and investors evaluate assigned products during the first-round review. Their scores determine the SIIA CODiE Award finalists which accounts for 80% of the overall score. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. In light of the COVID-19 pandemic, Business Technology category winners will be announced during an online winner announcement celebration June 22, 2021.
Details about each finalist are listed at https://history.siia.net/codie/2021-Finalists
Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Offering everything from subscription fulfillment, email marketing, CDP web behavioral and activation services, Omeda delivers a full suite of customizable services to simplify your tech stack and best meet the needs of any media company. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About Software and Information Industry Association (SIIA)
SIIA is the only professional organization connecting more than 700 data, financial information, education technology, specialized content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses large and small, and innovate for better health care and personal wellness outcomes.