Q1 2019 Email Engagement Stats

Last year, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2, Q3, and Q4 were provided to give our clients further understanding of their personal email engagement campaigns compared to other B2B industry professionals.
Moving into 2019, we are continuing the analysis and have added some additional clients to the mix. The 3 new clients were appended to the analysis since they began their partnerships with Omeda in late Q3 or Q4 of 2018. With new client conversions, the first area of interest always surrounds the initial impact to the open and click rates. We are looking forward to seeing their performance over this first year.
These statistics are still split out based on newsletters versus third party/sponsored sends because the emails see very different responses from receivers. Additionally, we added information on Digital Magazine email engagement results in order to continue providing more feedback and points of reference.
Looking at all three areas of email engagement data pulled, it is interesting to note that there isn’t a trend across all the clients for which type of email performed best. For some clients it was third-party, others it was enewsletters, and for one it was the digital magazine emails. This is a great example that every brand has its own audience with unique behaviors. Exploring how your audience behaves is a great way to identify strong strategies to interact with them in the future. Don’t forget to watch the video from OX3 where one of our clients detailed how removing their unengaged customers actually increased their open and click rates.
Q1 2019 Third Party Data
Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
---|---|---|---|---|---|---|
Client A | 97.6% | 8.47% | 2.07% | 24.46% | 0.05% | Highest |
Client B | 97.26% | 13% | 0.45% | 3.45% | 0.15% | Higher |
Client C | 98.12% | 21.66% | 1.23% | 5.69% | 0.27% | Highest |
Client D | 98.34% | 13.92% | 2.8% | 20.13% | 0.15% | Higher |
Client E | 98.29% | 13.92% | 0.52% | 3.76% | 0.13% | High |
Client F | 96.04% | 12.88% | 1.25% | 9.68% | 0.25% | High |
Client G | 98.9% | 13.95% | 0.66% | 4.74% | 0.1% | Highest |
Client H | 96.16% | 18.36% | 1.13% | 6.15% | 0.34% | Higher |
Client I | 96.29% | 8.93% | 0.17% | 1.9% | 0.1% | Highest |
Q1 2019 Enewsletter Data
Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
---|---|---|---|---|---|---|
Client A | 98.66% | 10.99% | 1.53% | 13.92% | 0.1% | Highest |
Client B | 97.98% | 13.96% | 0.89% | 6.35% | 0.13% | Higher |
Client C | 98.53% | 20.38% | 4.36% | 21.4% | 0.08% | Highest |
Client D | 98.18% | 19.93% | 5.49% | 27.56% | 0.07% | Higher |
Client E | 98.53% | 15.19% | 0.83% | 5.44% | 0.07% | High |
Client F | 98.47% | 16.15% | 3.46% | 21.40% | 0.05% | High |
Client G | 99.12% | 17.54% | 2.17% | 12.37% | 0.08% | Highest |
Client H | 97.41% | 20.5% | 3.58% | 17.45% | 0.08% | Higher |
Client I | 97.54% | 11.67% | 1.38% | 11.81% | 0.09% | Highest |
Client J | 99.60% | 42.07% | 18.29% | 43.48% | 0.03% | High |
Q1 2019 Digital Magazine Data
Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
---|---|---|---|---|---|---|
Client A | 97.42% | 7.83% | 3.52% | 44.94% | 0.14% | Highest |
Client B | 95.15% | 17.98% | 3.59% | 19.93% | 0.33% | Higher |
Client C | 96.26% | 16.87% | 2.64% | 15.67% | 0.24% | Highest |
Client D | 98.43% | 19.57% | 4.50% | 23.00% | 0.39% | Higher |
Client E | 99.12% | 16.55% | 1.78% | 10.73% | 0.16% | High |
Client F | 96.90% | 14.87% | 4.42% | 29.74% | 0.23% | High |
Client G | 97.53% | 16.44% | 1.57% | 9.54% | 0.26% | Highest |
Client H | 92.98% | 15.90% | 2.54% | 15.97% | 0.21% | Highest |
To note: the Category of Total Send Volume column has also been added for this quarter to display the size of these companies’ send volume relative to the top ten clients featured. Using the sum of sends over newsletter, third-party and digital magazines, each client’s total number of emails was calculated. The clients were then grouped into high, higher and highest senders relative to one another.
More Activate Blog Posts
Customer data is the key to unlocking your audience’s needs – and how your company can best meet them with your product. To achieve this, companies need their customer profiles to be as complete as possible. But forcing customers to fill out overly long and invasive forms can turn them away, rather than engaging them…
Read MoreAt Omeda, we believe data is the lifeblood of business – and keeping it safe is essential for success. We recognize that our clients trust us to protect and govern their data and we take that responsibility seriously. With several state, national and international privacy laws set to take effect in 2023, we’re continuing to…
Read MoreData cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy, and 62% use incomplete or invalid prospect data, according to research from Mercury, a creative digital marketing agency. That’s bad…
Read More