White Papers
Audience Relationship Management
Audience Relationship Management is the all-encompassing model that is needed to acquire, unify, manage and activate your audience.
3 Ways to Implement Progressive Profiling – Build Up Your Audience
Find inspiration from three Omeda clients who each implemented different ways to progressively profile.
Getting to Know Your Web Traffic
Learn how to convert unknown to known. This paper goes over specifics for how to grow your known audience.
Automating Your Email Re-Engagement Efforts
Reconnect with your audience and strengthen your marketing efforts to reach out in creative ways that bring them back.
How GDPR Impacts Publishers & Media Companies
Review the slides from a GDPR presentation on the impacts of GDPR on publishers led by law firm Neal Gerber Eisenberg.
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