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Omeda White Papers

The library of Omeda White Papers is filled with information on the media industry. Topics span from automation and email engagement to data management and GDPR. The subjects were selected in order to best help our clients and partners innovate through building new products and strategies. 

White Paper Library

First-Party Data Playbook

Learn all about first-party data, why it's superior to other types of audience data, and get our top five best practices to help you collect and leverage first-party data.

>> Download the Playbook

CDP Playbook

Understand exactly how a Customer Data Platform (CDP) can advance your audience strategy, including the seven plays most important to establishing your first-party data strategy.

>> Get the Playbook

ESP Playbook

Learn the four primary benefits of unifying your MarTech stack, starting with an Email Service Provider (ESP). Also learn the essential features a top ESP should provide.

>> Review the Playbook

4 Essential Best Practices to Boost Email Deliverability

Beat the hurdles of making it into the inbox. Read about top trends and methods for boosting email deliverability.

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The Versatility of Odyssey

Review how four of our clients are utilizing the open canvas of Odyssey and creating voyages to best engage their audiences.

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Audience Relationship Management

Audience Relationship Management is the all encompassing model that is needed to acquire, unify, manage and activate your audience.

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How GDPR Impacts Publishers & Media Companies

Review the slides from a GDPR presentation on the impacts of GDPR on publishers led by law firm Neal Gerber Eisenberg.

>> Download the Presentation Slides

Progressive Profiling with Lessiter Media

Review ideas on how to successsfully set up a progressive profiling campaign.

>> Download the White Paper

Marketing Automation Playbook

This guide reviews the benefits of marketing automation and the must-have features of a top solution. Plus, learn the three elements needed to design campaigns that convert.

>> Download the Guide

Subscriptions Playbook

Take a deep dive into what subscription-based models are, and learn how developing the right strategy leads to higher retention and increased revenue.

>> Download the Playbook

11 Subscriber Strategies

This infographic covers 11 subscriber acquisition and retention strategies you can leverage now to gain subscribers and keep them around – no matter your budget.

>> Download the Infographic

3 Ways to Implement Progressive Profiling — Build Up Your Audience

Find inspiration from three Omeda clients who each implemented different ways to progressively profile.

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Getting to Know Your Web Traffic

Learn how to convert unknown to known. This paper goes over specifics for how to grow your known audience.

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Meter Client Success Story

Review two metering success stories from Omeda clients. The meters were implemented by Becker's Healthcare and Lessiter Media.

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Automating Your Email Re-Engagement Efforts

Reconnect with your audience and strengthen your marketing efforts to reach out in creative ways and bring them back.

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Personalization Modals White Paper

Review six strong modals which show off different features. Activate your audience through engaging personalizations.

>> Download the White Paper

Learn More with Omeda


Review the research performed by the expanded cross-functional Omeda team. Explore the industry reports and email engagement reports in order to get the pulse of where others are with their metrics.

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Looking to learn more about our platform or general media industry topics? Check out our webinars! Future webinar registration is also available - brought to you by our Client Success team!

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Activate Blog

The latest news is at your fingertips in our industry blog, Activate. Expand your knowledge on all things media related - email engagement, marketing automation strategy, audience growth and retention, and more.

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Know Your Audience