Marketing teams unlock lead generation with Omeda's content gating software

You work hard to create content that resonates with your readers. Make the most of each piece with Omeda’s metering, paywall and digital subscription services. Personalize your lead forms and meters to maximize submissions and customer satisfaction.

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Trusted by top media and events companies managing millions of audience relationships

Omeda: the content gating solution for marketing teams’ needs

Turn readers into leads and customers

Enhance customer profiles to drive growth

Improve your content and CX

April Hanrahan

Director of Audience Development

“With Omeda, we reduced our issue close process from two weeks to under 30 minutes and saved over 100 hours. It’s streamlined our audience segmentation and data management, making our team far more efficient and less stressed.”

Natalie Laro

Marketing Director at Clarion Events

“Omeda has been instrumental in helping us manage data across multiple channels. It’s allowed us to create personalized experiences and automate marketing in ways we couldn’t before. Plus, the support from our customer success manager has been phenomenal.”

James Hume

Director of Audience Development, Melara Enterprises

“Omeda’s platform helped us boost subscription sales by 833%. The unified customer database and flexible marketing tools like Odyssey have been game-changers, and their customer service is outstanding.”

Alex Lytle

Digital Content Lead

“Omeda allowed us to eliminate data silos and run effective cross-branded campaigns. It’s given us the ability to target audiences at the company level, which has transformed how we market.”

Amanda Phillips

VP of Marketing, Active Interest Media

“Omeda consolidates our data and powers AI-driven marketing, enabling us to build granular target audiences for advertisers. It’s been critical for improving campaign effectiveness and engagement.”

Scott Jameson

COO, Annex Business Media

“Using Omeda’s unified platform simplified training, improved product development speed, and eliminated technical headaches. It lets us focus on media and client relationships instead of technology.”

Top 3 reasons marketing teams choose Omeda as their content gating software

Turn anonymous visitors into known

Extend the ROI of your content with Omeda’s metering solutions. Turn anonymous readers into known users and prospects without disrupting the user experience.

Turn website visitors into known leads and customers with meters, paywalls and digital subscription services. Customize the number of pages someone can view for “free” before being prompted to register or pay.
Run several meters and run them simultaneously. Display different meters to each visitor based on their past viewing and purchase history to enhance, not disrupt, their experience.
Customize your lead forms, designs and required fields to fit your marketing needs and user preferences.

Enhance customer profiles to drive growth

Use customer information that improves your entire marketing funnel with Omeda’s CDP and data management functionalities.

Omeda takes in customer data from every touchpoint — from meters and website to website and email — and combines it into one database. Enhance your customer profiles using data gathered from your meters.
Data flows into Omeda via nightly file sweeps and API drops. So submissions from each meter ends up in your system of record — no matter what kind of form you’re using.
Automated field mapping ensures that you’re only storing the data points you need to make an impact.

Improve your content and customer experience

Gating content isn’t just about getting email addresses. It’s about harnessing customer data to create content that converts and pleases your customers. Omeda’s built-in marketing capabilities make it easy to leverage your metering data to improve your content, offers and campaigns.

Identify popular web pages that should be gated with Olytics, Omeda’s website analytics service.
Use information gathered from meters to create more detailed segments. Target each group of readers with personalized offers and communications with Omeda’s native email and marketing automation tools.
Evaluate the performance of every lead form, CTA message and web page associated with your meters. Use this to identify your most popular topics and tweak your content accordingly.