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The Impact of Apple’s Mail Privacy Protection – What We Know So Far

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Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement, the Omeda team began testing Mail Privacy Protection to determine how total open rates would be affected. Now, a few months later, we have results…

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Omeda Named a Leader in G2’s Winter 2022 Grid® Report for Email Marketing

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Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Winter 2022 Grid® Report for Email Marketing. This achievement demonstrates that Omeda continues to exceed the expectations of clients, receiving consistently top rankings from clients across all categories including likelihood to recommend,…

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Omeda’s 10 Best Resources From 2021

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The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you the best insights all in one place. From email deliverability best practices to the power of first-party data, here’s a roundup of our 10 best—and…

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4 Tactics to Increase Paid Subscription Revenue

While compelling content is still the biggest factor in increasing sales for publishers, a mix of targeted marketing promotions and online tactics can give subscriptions an extra boost. In an effort to reduce reliance on advertising and diversify revenue mix, publishers are looking for additional avenues to drive paid subscription revenue. Here are 4 actions…

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Omeda Recognized as Finalists by the 2021 AdExchanger Awards and the 2021 Digiday Technology Awards Across Multiple Award Categories.

Chicago, IL – October 6th, 2021 – Omeda, the industry leader in enterprise audience growth, engagement and revenue, received recognition as finalists in several categories in both the 2021 AdExchanger awards and the 2021 Digiday Technology Awards. Omeda is a finalist for two 2021 AdExchanger Awards. Both awards highlight how Omeda’s client, Brief Media, has transformed their database…

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10 Email Marketing Strategies for Apple’s Mail Privacy Protection Release

Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since Apple has made this announcement, we’ve received many questions and concerns from our clients on the best way to approach these changes. Omeda can help manage these challenges – watch the…

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Top 10 Considerations to Make When Buying a CDP

There are so many reasons to purchase a customer data platform (CDP). From the 360-degree customer profile, to the automatic integration of rich behavioral data into your audience database, to endless personalization opportunities, it’s hard to understand why a business wouldn’t want one. But before you dive in, consider these 10 questions. Because in order…

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