How to prepare to launch SMS marketing

How to prepare to launch SMS marketing

Last updated: June 20, 2024

On July 18, we’re launching SMS on Omeda to help you broaden your communications and connect with your audience.  Done well, SMS marketing gives you more places to engage your…

Creating your modern media growth playbook

Creating your modern media growth playbook

Last updated: June 18, 2024

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…

Mastering the essentials to maximize your email deliverability

Mastering the essentials to maximize your email deliverability

Last updated: June 17, 2024

Left unchecked, deliverability issues hinder audience engagement, prevent emails from reaching interested people, and reduce your revenue.    It sounds scary, but the opposite is also true. Even small strategy tweaks…

Apple Intelligence: how to prepare for Apple’s new changes to email

Apple Intelligence: how to prepare for Apple’s new changes to email

Last updated: June 12, 2024

Yesterday, Apple announced changes to pre-header text and its inbox sorting algorithm on iOS and macOS as part of Apple Intelligence, its new AI initiative set to roll out this…

2024 data privacy updates: the ARPA, AI and more

2024 data privacy updates: the ARPA, AI and more

Last updated: June 20, 2024

Bettina Lindner Lippisch, our VP of Privacy and Data Governance, spoke at our OX7 conference about the recent developments and the future outlook of data privacy for businesses.  What responsibilities…

6 growth opportunities for media operators in 2024

6 growth opportunities for media operators in 2024

Last updated: June 14, 2024

Editor’s note: This post was adapted from our June 2024 webinar with James Capo and Jacob Donnelly. We’ve edited their quotes for length and clarity.  We are halfway through 2024.…

SMS on Omeda: 7 use cases for media companies

SMS on Omeda: 7 use cases for media companies

Last updated: June 18, 2024

Media brands need more direct ways to reach and engage their audience. And your audience expects you to engage them wherever they are, whether through email and your website or…

So what is good content anyway?

So what is good content anyway?

Last updated: June 7, 2024

Content. It’s one of those terms we hear so often that it stops sounding like a word. Content was king. Content was a gateway. Now that everyone’s got their own…

CDP power plays: 15+ customer data platform use cases for media companies

CDP power plays: 15+ customer data platform use cases for media companies

Last updated: June 7, 2024

Data’s the bridge between you and your audience. But if that data’s split across a bunch of single point solutions, you’re not going to be able to use it. Or…

Omeda announces new partnership with CredSpark

Omeda announces new partnership with CredSpark

Last updated: June 7, 2024

Chicago, IL – May 28, 2024 Omeda — a professional audience data and SaaS (Software as a Service) platform for media companies — and CredSpark — the leading provider of…

20 things to look for in a CDP vendor

20 things to look for in a CDP vendor

Last updated: June 7, 2024

Customer data platforms can help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors than ever on the market –…

Omeda releases industry-first State of Audience Report

Omeda releases industry-first State of Audience Report

Last updated: June 7, 2024

FOR IMMEDIATE RELEASE CHICAGO – MAY 21, 2024 81 percent of media and audience teams plan to maintain or increase their audience development investment in the next year, but two-thirds…

Congratulations to our OX7 award winners!

Congratulations to our OX7 award winners!

Last updated: June 7, 2024

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our customers who are creating innovative new…

5 ways to use Omeda + CredSpark

5 ways to use Omeda + CredSpark

Last updated: June 7, 2024

From the explosion of Wordle-style games to embedded quizzes and polls, interactive content is having a moment.  And it’s easy to see why: Audiences are oversaturated by social posts, links,…

5 new ways to engage your audience in the post-platform era (+ examples)

5 new ways to engage your audience in the post-platform era (+ examples)

Last updated: June 7, 2024

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from a single print paper to infinite…

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