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You’ve just built a beautiful new website promoting your most successful newsletter and you’re depending on it to drive a big increase in your first-party data for the quarter. And…

According to the Harvard Business Review, a 5% increase in customer retention can increase profits anywhere from 25-95%. So if you’re worried about your cash flow, prioritize customer retention.  Besides…

For media companies, paywalls are one of the most effective ways to generate revenue for media companies. But paid content is a hard sell for generation that grew up on…

In today’s digitally-driven world, where information flows are no longer a trickle of data, but roaring rivers, the concepts of privacy and data governance have become essential pillars for business…

To succeed in 2023, enterprise marketers need to scale their email marketing — without losing the personal touch their customers expect. The solution? Marketing automation. Marketing automation is technology that…

The spray and pray approach isn’t cutting it anymore. To win someone’s business, you need a deeply specific view of how that person — not the average person in their…

Measuring your email marketing success tells you how effective you are at engaging your audience — and driving business from them. In this post, we’ll tell you how to measure…

Need to attract top-of-funnel leads and grow your audience? Expand into a new market? Keep your sales pipeline refreshed and ready to drive your business?   Prospects at the top…

You’ve already done the work to earn new subscribers. Now comes the hard part: keeping them active for months and years to come.    Onboarding has a huge impact on whether…

Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and hire a new Head of AI…

Are you struggling to generate sufficient revenue for your publication? In this article, we’ll explore four common reasons why your publication might be falling short financially and provide effective solutions…

Customer profiles are key to understanding your audience, delivering on their expectations and creating lifetime value that compounds over time.   But the complexity and scale of new marketing technology has…

Odyssey, Omeda’s marketing automation solution, allows you to build automated marketing voyages across multiple channels, including email, website personalizations (on-site pop ups), Facebook and Instagram advertising, Google Ads, content meters…

Customer journey mapping helps you keep track of a purchasing process that’s becoming more complicated than ever. A good customer journey map will cover every interaction you have with your…

Associations have a big job on their hands: They need to engage their members with print and digital content, groups, professional development opportunities and events, all while advancing policy objectives,…