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Media professionals said that growing their audience size and segments was their top priority in 2024, with nearly 70% of respondents naming it as a top three priority in our…

This article was written by Bettina Lippisch, our VP of Privacy and Data Governance. See the original post here.  Now that you have started building a collaborative data governance program…

The traffic era is giving way to the audience era. Depth beats breadth. And The Guardian’s adapting their audience strategy in response.  So our CEO James Capo and Brian Morrissey,…

Imagine a tech company without a CTO. Or a Wall Street firm without anyone managing their own books.  Nobody would run their business that way. So why don’t media companies…

Publishers can’t depend on traffic to sustain themselves anymore. And The Guardian’s shifting its audience strategy in response. Instead of chasing one-time website visitors, they’re redesigning their audience strategy around…

As platforms become less reliable, SMS is becoming more attractive as an owned distribution channel. As Jacob Donnelly wrote in A Media Operator: “[In SMS], We have a channel that…

Editor’s note: This post was adapted from our June 2024 webinar with Jacob Donnelly, Amanda Phillips and Dustin Titus. We’ve edited their quotes for length and clarity. Check out the…

On July 18, we’re launching SMS on Omeda to help you broaden your communications and connect with your audience.  Done well, SMS marketing gives you more places to engage your…

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…

Left unchecked, deliverability issues hinder audience engagement, prevent emails from reaching interested people, and reduce your revenue.    It sounds scary, but the opposite is also true. Even small strategy tweaks…

Yesterday, Apple announced changes to pre-header text and its inbox sorting algorithm on iOS and macOS as part of Apple Intelligence, its new AI initiative set to roll out this…

Bettina Lindner Lippisch, our VP of Privacy and Data Governance, spoke at our OX7 conference about the recent developments and the future outlook of data privacy for businesses.  What responsibilities…

Editor’s note: This post was adapted from our June 2024 webinar with James Capo and Jacob Donnelly. We’ve edited their quotes for length and clarity.  We are halfway through 2024.…

Media brands need more direct ways to reach and engage their audience. And your audience expects you to engage them wherever they are, whether through email and your website or…

Content. It’s one of those terms we hear so often that it stops sounding like a word. Content was king. Content was a gateway. Now that everyone’s got their own…