Get out of the walled garden: why and how to (re)create a direct connection with your audience

Get out of the walled garden: why and how to (re)create a direct connection with your audience

Last updated: April 11, 2024

With social and search traffic becoming less reliable, media operators need to create a direct connection with their audience in order to survive. But after 15 years of depending on…

5 new ways to engage your audience in the post-platform era (+ examples)

5 new ways to engage your audience in the post-platform era (+ examples)

Last updated: April 2, 2024

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from a single print paper to infinite…

How to advocate for audience development within your company

How to advocate for audience development within your company

Last updated: March 28, 2024

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…

Google’s new search updates: what to know and what it means for your content strategy

Google’s new search updates: what to know and what it means for your content strategy

Last updated: March 12, 2024

This week, Google released an update to its search algorithm aimed at removing low-quality, unhelpful content from results and making searches as helpful as possible.   With these changes, Google’s search…

James Capo appointed CEO of Omeda

James Capo appointed CEO of Omeda

Last updated: March 11, 2024

CHICAGO (March 11, 2024) – Omeda, a professional audience data and SaaS (Software as a Service) platform for media companies, is excited to announce the appointment of James Capo as…

6 ways to drive first-party data and increase engagement with registration walls

6 ways to drive first-party data and increase engagement with registration walls

Last updated: February 27, 2024

In the post-traffic era, the publishers with the best connection to their audience will rise to the top.  But how can you connect with your audience if you don’t know…

8 tips to write subject lines that get opened (+ examples)

8 tips to write subject lines that get opened (+ examples)

Last updated: January 30, 2024

Have you even written a newsletter if you haven’t stressed out over your subject lines?    Your subject line is the gatekeeper to your email: When checking their inboxes, most…

Secrets to securing a sustainable subscriber base

Secrets to securing a sustainable subscriber base

Last updated: March 7, 2024

Longevity is the name of game for new media companies. The less you need to depend on costly subscriber acquisition campaigns, the more flexibility you have to grow your business,…

The top 5 reasons why your audience subscribes

The top 5 reasons why your audience subscribes

Last updated: January 29, 2024

According to The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, more American consumers are paying for new subscriptions than ever. 21% of consumers were subscribed to…

6 audience growth challenges you can solve with a customer data platform

6 audience growth challenges you can solve with a customer data platform

Last updated: January 15, 2024

It takes more than buzz to earn someone’s business. You need to understand your audience’s behaviors and preferences, collect data that accurately represents those patterns, make it accessible to your…

Getting to know your audience: 5 strategies to convert anonymous site visitors into known leads

Getting to know your audience: 5 strategies to convert anonymous site visitors into known leads

Last updated: January 22, 2024

Unlocking the full potential of your website requires more than just visibility; it demands a strategic approach to converting your elusive audience. Navigating the intricacies of the digital landscape without…

The biggest barriers to creating a strong content strategy (+ how to break them)

The biggest barriers to creating a strong content strategy (+ how to break them)

Last updated: January 9, 2024

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…

How can I turn my audience into a community?

How can I turn my audience into a community?

Last updated: January 4, 2024

Cultivating a loyal and engaged audience goes beyond getting impressions and clicks – It’s about building a thriving community.   In this article, learn how to transform your passive audience into…

5 effective strategies to reduce your subscriber acquisition costs

5 effective strategies to reduce your subscriber acquisition costs

Last updated: January 8, 2024

You need to get more paid subscribers. But your budget just got cut, your team’s getting stretched across more and more initiatives, and your campaign costs just keep going up.…

How to make your subscribers feel valued

How to make your subscribers feel valued

Last updated: December 29, 2023

By now, you know you can’t depend on fleeting traffic to drive your media business: Top news sites got about 11.5 percent of their web traffic in the United States…

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