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All the data parties explained

You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended? In this post, we’ll dive into the key characteristics of each audience data type and how they relate to each other. Zero-Party Data Zero-party data is data a customer intentionally and proactively shares with a…

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Omeda Announces Strategic Growth Investment from Sverica Capital

Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic investment from Sverica Capital Management (“Sverica”), a leading growth-oriented private equity investment firm.  “We are extremely proud of the company we have built and the…

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Top 10 Security Tips That Will Keep You and Us Safe

From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security threats are becoming more sophisticated and common. Bad actors are now excellent marketers and researchers, making cyber attacks harder to detect and prevent. The common phrase “This would never happen to…

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U.S. State – Privacy Law Tracker

2023 is going to be a big year for U.S. State Privacy laws, and since we are already halfway through 2022, it’s time to mark your calendar for these important Privacy Bills “effective” dates: January 1, 2023California Privacy Rights ActVirginia Consumer Data Protection Act July 1, 2023Colorado Privacy ActConnecticut Data Privacy Act December 31, 2023Utah…

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80 Media Industry Acronyms You Should Know

Common Media Industry Acronyms

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable with so many acronyms flying around these days. From the media industry alone, we could easily pull together a list of hundreds of acronyms and…

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Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)

Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and…

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The Impact of Apple’s Mail Privacy Protection – 6 Months Later

On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Since then, the Omeda team has been testing Mail Privacy Protection and keeping a close eye on email data to determine how total open rates would be affected. In January, we…

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Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing. Omeda was also recently recognized as a Leader in G2’s Winter 2021 Grid® Report for Email Marketing. This continued recognition demonstrates that Omeda has been exceeding…

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7 Steps to Accelerate Your Top-of-Funnel Audience Growth

If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you can move them deeper into your funnel (and start converting those leads into customers!). Top-of-funnel leads are very early in their buying journey, and are…

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