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U.S. State – Privacy Law Tracker

2023 is going to be a big year for U.S. State Privacy laws, and since we are already halfway through 2022, it’s time to mark your calendar for these important Privacy Bills “effective” dates: January 1, 2023California Privacy Rights ActVirginia Consumer Data Protection Act July 1, 2023Colorado Privacy ActConnecticut Data Privacy Act December 31, 2023Utah…

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80 Media Industry Acronyms You Should Know

Common Media Industry Acronyms

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable with so many acronyms flying around these days. From the media industry alone, we could easily pull together a list of hundreds of acronyms and…

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Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)

Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and…

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The Impact of Apple’s Mail Privacy Protection – 6 Months Later

On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Since then, the Omeda team has been testing Mail Privacy Protection and keeping a close eye on email data to determine how total open rates would be affected. In January, we…

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Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing. Omeda was also recently recognized as a Leader in G2’s Winter 2021 Grid® Report for Email Marketing. This continued recognition demonstrates that Omeda has been exceeding…

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7 Steps to Accelerate Your Top-of-Funnel Audience Growth

If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you can move them deeper into your funnel (and start converting those leads into customers!). Top-of-funnel leads are very early in their buying journey, and are…

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Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing the data we are tasked to manage on behalf of our clients. Given the rise of data protection regulations Omeda’s role as a steward of our client’s data has grown even…

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How to Improve Email Deliverability & Engagement

email-deliverability

Is your overall delivery below the Omeda average (97%)? Are your open rates low (<14%)? Do you have corporate domains that are reporting 0 bounces, 0 opens, 0 clicks, 0 unsubscribes? Have recipients complained that they don’t see your emails? Learn how to address these questions and improve deliverability to corporate domains, build back email…

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The Impact of Apple’s Mail Privacy Protection – What We Know So Far

apple-mail-privacy-protection

Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement, the Omeda team began testing Mail Privacy Protection to determine how total open rates would be affected. Now, a few months later, we have results…

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Omeda Named a Leader in G2’s Winter 2022 Grid® Report for Email Marketing

G2-email-marketing-leader

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Winter 2022 Grid® Report for Email Marketing. This achievement demonstrates that Omeda continues to exceed the expectations of clients, receiving consistently top rankings from clients across all categories including likelihood to recommend,…

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