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Conversion rate optimization: Best practices for earning more clicks and results
Last updated: September 20, 2023
You’ve just built a beautiful new website promoting your most successful newsletter and you’re depending on it to drive a big increase in your first-party data for the quarter. And…

6 tips to reduce churn (and keep your customers happy)
Last updated: September 13, 2023
According to the Harvard Business Review, a 5% increase in customer retention can increase profits anywhere from 25-95%. So if you’re worried about your cash flow, prioritize customer retention. Besides…

5 reasons why your paywalls aren’t working
Last updated: September 11, 2023
For media companies, paywalls are one of the most effective ways to generate revenue for media companies. But paid content is a hard sell for generation that grew up on…

Privacy, Data Governance and CDPs: A Symbiotic Relationship that Drives Better Decision Making
Last updated: September 7, 2023
In today’s digitally-driven world, where information flows are no longer a trickle of data, but roaring rivers, the concepts of privacy and data governance have become essential pillars for business…

How to create an email marketing automation strategy
Last updated: September 6, 2023
To succeed in 2023, enterprise marketers need to scale their email marketing — without losing the personal touch their customers expect. The solution? Marketing automation. Marketing automation is technology that…

Email tracking: how does it work?
Last updated: August 30, 2023
The spray and pray approach isn’t cutting it anymore. To win someone’s business, you need a deeply specific view of how that person — not the average person in their…

How to measure your email marketing success
Last updated: August 9, 2023
Measuring your email marketing success tells you how effective you are at engaging your audience — and driving business from them. In this post, we’ll tell you how to measure…

6 top-of-funnel marketing examples that generate buzz and business
Last updated: August 7, 2023
Need to attract top-of-funnel leads and grow your audience? Expand into a new market? Keep your sales pipeline refreshed and ready to drive your business? Prospects at the top…

The ultimate guide to subscriber onboarding
Last updated: August 4, 2023
You’ve already done the work to earn new subscribers. Now comes the hard part: keeping them active for months and years to come. Onboarding has a huge impact on whether…

6 actionable ways to manage your audience growth costs
Last updated: August 4, 2023
Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and hire a new Head of AI…

Why your publication’s losing revenue (+ 4 ways to fix it)
Last updated: July 27, 2023
Are you struggling to generate sufficient revenue for your publication? In this article, we’ll explore four common reasons why your publication might be falling short financially and provide effective solutions…

How to build and enhance your customer profiles
Last updated: July 21, 2023
Customer profiles are key to understanding your audience, delivering on their expectations and creating lifetime value that compounds over time. But the complexity and scale of new marketing technology has…

Last updated: July 20, 2023
Odyssey, Omeda’s marketing automation solution, allows you to build automated marketing voyages across multiple channels, including email, website personalizations (on-site pop ups), Facebook and Instagram advertising, Google Ads, content meters…

Customer journey mapping: how to attract and retain customers through email
Last updated: July 17, 2023
Customer journey mapping helps you keep track of a purchasing process that’s becoming more complicated than ever. A good customer journey map will cover every interaction you have with your…

The 4 Biggest Benefits of CDPs for Associations
Last updated: July 17, 2023
Associations have a big job on their hands: They need to engage their members with print and digital content, groups, professional development opportunities and events, all while advancing policy objectives,…
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