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4 common barriers to collecting first-party data
Last updated: May 30, 2023
In the last few years, first-party data has transformed from a competitive edge to an absolute must-have: According to a new report from PILOT, the National Association of Broadcasters’ innovation…

Why You Should Buy an Enterprise Customer Data Platform
Last updated: May 23, 2023
Back in the ‘60s, the buying process was pretty simple. You realized you needed a new car, then you saw an ad for a new Honda on one of the…

Upselling & cross-selling: how to improve customer lifetime value
Last updated: May 23, 2023
Imagine that you could only get one sale from each of your customers before they left your company for good. You might get by in the beginning. But over time,…

Should I resend my email?: How to decide
Last updated: May 1, 2023
You spent days planning your latest email, only for it to underperform. With so much at stake, you might be tempted to take another shot at your campaign and resend…

Enterprise Marketing Automation Platforms: Most Important Features
Last updated: May 1, 2023
Enterprise marketing automation platforms automatically unify and manage marketing processes and campaigns, across multiple channels. Using drip campaigns, marketers can guide customers through a cross-channel customer journey that’s customized to…

The Ultimate Guide to Marketing Enterprise Solutions
Last updated: April 27, 2023
A marketing enterprise solution can help companies unlock critical revenue opportunities and help you engage your audience. But the massive time, expense and coordination of these campaigns can stop many…

6 Proven Ways to Attract Advertisers and Increase Readership
Last updated: April 17, 2023
Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms. …

What is the best time to send an email?
Last updated: April 10, 2023
What is the best time to send an email? Surprisingly, there’s no consensus among email marketers. And it’s only gotten more complicated in recent years. Most common knowledge about send…

Achieve personalization at scale with content recommendations on Omeda
Last updated: April 10, 2023
At Omeda, we’re all about helping you harness your audience data to create more personalized content for your customers. Now we’re taking it to the next level with Content Recommendations.…

The state of data privacy in 2023: how to keep your customers safe
Last updated: April 10, 2023
Note: Prefer an audio format? We covered these topics in a recent webinar on data privacy best practices. Check it out here! Data privacy has been a huge concern for…

The hidden risks of programmatic advertising
Last updated: March 22, 2023
In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…

How to close the trust gap and increase lifetime value
Last updated: March 22, 2023
As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone. …

What can the media industry take away from the streaming industry shakeup?
Last updated: March 21, 2023
Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either. Because the rise of streaming services in the early 2010s absolutely revolutionized the way we…

Email Design Best Practices for 2023
Last updated: March 20, 2023
If you’ve been in the email game for a while, you know that it’s hard out here. Click rates have dropped by 30 percent in the last two years, continuing…

The case against composable CDPs
Last updated: March 13, 2023
Companies are taking in more data than ever — and most of them are putting it to waste. Thanks to the pandemic-induced acceleration of digital marketing, the explosion of new…
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