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On July 18, we’re launching SMS on Omeda to help you broaden your communications and connect with your audience.  Done well, SMS marketing gives you more places to engage your…

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…

Left unchecked, deliverability issues hinder audience engagement, prevent emails from reaching interested people, and reduce your revenue.    It sounds scary, but the opposite is also true. Even small strategy tweaks…

Yesterday, Apple announced changes to pre-header text and its inbox sorting algorithm on iOS and macOS as part of Apple Intelligence, its new AI initiative set to roll out this…

Bettina Lindner Lippisch, our VP of Privacy and Data Governance, spoke at our OX7 conference about the recent developments and the future outlook of data privacy for businesses.  What responsibilities…

Editor’s note: This post was adapted from our June 2024 webinar with James Capo and Jacob Donnelly. We’ve edited their quotes for length and clarity.  We are halfway through 2024.…

Media brands need more direct ways to reach and engage their audience. And your audience expects you to engage them wherever they are, whether through email and your website or…

Content. It’s one of those terms we hear so often that it stops sounding like a word. Content was king. Content was a gateway. Now that everyone’s got their own…

Data’s the bridge between you and your audience. But if that data’s split across a bunch of single point solutions, you’re not going to be able to use it. Or…

Chicago, IL – May 28, 2024 Omeda — a professional audience data and SaaS (Software as a Service) platform for media companies — and CredSpark — the leading provider of…

Customer data platforms can help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors than ever on the market –…

FOR IMMEDIATE RELEASE CHICAGO – MAY 21, 2024 81 percent of media and audience teams plan to maintain or increase their audience development investment in the next year, but two-thirds…

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our customers who are creating innovative new…

From the explosion of Wordle-style games to embedded quizzes and polls, interactive content is having a moment.  And it’s easy to see why: Audiences are oversaturated by social posts, links,…

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from a single print paper to infinite…