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What is progressive profiling?

Customer data is the key to unlocking your audience’s needs — and how your company can best meet them with your product.   To achieve this, companies need their customer profiles to be as complete as possible.    But forcing customers to fill out overly long and invasive forms can turn them away, rather than engaging them…

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Omeda Celebrates IAPP’s Data Privacy Day

At Omeda, we believe data is the lifeblood of business – and keeping it safe is essential for success. We recognize that our clients trust us to protect and govern their data and we take that responsibility seriously. With several state, national and international privacy laws set to take effect in 2023, we’re continuing to…

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Data Cleaning Best Practices For a Better Database

Data cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy, and 62% use incomplete or invalid prospect data, according to research from Mercury, a creative digital marketing agency.   That’s bad…

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How to build an email list from scratch

Say you’re hosting a high-stakes event for work and your job depends on getting as many people through the door as possible. That’s a lot of pressure.   But if you’ve got 30,000 people and their contact information in your phone, ready for you to invite? The odds suddenly look a lot better for you.   This…

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9 Surefire Ways to Increase Your Customer Lifetime Value

Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as revenue generated from advertising, event registrations, etc.   Besides just measuring revenue, customer lifetime value is also a hugely important predictive metric. This one number…

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What is the cost of bad data?

Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress.   Bad data has a similar impact on businesses. They depend on customer data to make important decisions about their strategy, customer experience and…

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Best Resources of 2022

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your digital marketing, what didn’t, and what’s coming next in the new year. Kickstart your 2023 digital strategy with our best — and most used —…

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Why are people unsubscribing from my emails?

 Churn is a natural part of any email list. But left unchecked, unsubscribes can harm your email marketing metrics, campaign success and even your sending reputation.   If you’re seeing a spike in unsubscribes, you need to figure out why your audience is leaving your list, then resolve those issues before they permanently impact your strategy.  …

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Why people are turning against gated content (and how to get it right)

To gate or not to gate? It’s one of the biggest sources of debate among marketers, and for good reason. For years, gating content was seen as a mutually beneficial transaction. Marketers get more first-party data about their audiences, and in return, audiences get content they can use to improve their work/lives. That’s changed in…

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The 5 Most Important Email Marketing Trends of 2023

Email remains one of the most cost-effective, successful and highest-impact marketing channels out there. But that’s only true if you’re keeping up with the digital marketing trends that drive results. As the new year approaches, we’re stepping back to consider how the email landscape will change in 2023 and they could influence your marketing efforts.…

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