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How to secure buy-in for your CDP
Last updated: November 29, 2023
So you’ve found a customer data platform. Great. Maybe you’ve even found a CDP with the audience marketing, personalization and subscription management capabilities you need to grow and engage your…

Last updated: December 4, 2023
From ad slowdowns to the advent of AI, 2023 was a wild year in media. As we approach 2024, it’s time to reflect back on what worked, what didn’t, and…

Questions to ask your customer data platform vendor
Last updated: November 29, 2023
Customer data platforms help companies of all sizes harness their data to save time and grow their audiences. But there are more vendors than ever on the market – and…

5 paywall examples from legacy media to inspire your monetization strategy
Last updated: November 29, 2023
With ad revenue slowing down and programmatic revenue set to plummet in 2024, subscriptions are becoming more important than ever. More publishers are investing in subscription and membership in 2023,…

The 4-step plan to maximize your audience tech spend
Last updated: December 5, 2023
Audience managers in 2024 will need to do more with less. Good audience tech will put you in position to do that. The right tech stack gives you a single…

5 sure ways to spark website engagement
Last updated: November 29, 2023
According to data from Similarweb, and analysis conducted by Axios, Facebook and X referrals to news websites have declined by around 80% and 60%, respectively, since September 2020. And that decline has…

Need to engage new subscribers? Fix this one thing.
Last updated: November 29, 2023
As a terminally online writer, I sign up for a lot of newsletters. But I’m also a busy professional with a short attention span, so I forget about most of…

8 tips for implementing seamless marketing automation
Last updated: November 16, 2023
Marketing automation helps you power campaigns and run your marketing more efficiently. But to successfully implement marketing automation, your marketing strategy and data quality both need to be in top…

How to drive paid subscriptions from your email newsletter readers
Last updated: November 27, 2023
Need new subscribers for your publication? Look no further than your newsletter. Your newsletter subscribers are significantly more likely to become paid subscribers: Elizabeth Goodridge, the New York Times’…

How to Achieve Cross-Functional Collaboration in Data Governance
Last updated: November 17, 2023
Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you…

How to create a customer experience (CX) roadmap
Last updated: November 16, 2023
Prioritizing CX is the key to growing your business and revenue: According to Bain and Company, increasing customer retention by as little as 5% can increase profits by up to…

11 common email marketing mistakes to avoid
Last updated: October 17, 2023
Email marketing is one of the highest-impact, lowest-cost ways to connect with your audience. And the penalty for falling short has never been higher. So in this post, we’re presenting…

How to stay out of the Gmail Promotions tab in 2023
Last updated: October 16, 2023
Since the rollout of the Gmail Promotions tab, email marketers have worried about getting their emails buried in this secondary tab. It’s a valid concern: Most people don’t check…

Why and how to segment your audience by engagement level
Last updated: November 1, 2023
Segmentation is one of the best ways to engage your audience, earn their trust and ultimately drive sales. With so much data at your fingertips, you’ve got an infinite…

A/B testing best practices: how to create campaigns that convert
Last updated: October 12, 2023
While marketing decisions are becoming more grounded in observable customer data, it can still be difficult to predict exactly what copy or design will resonate with your audience. (Who hasn’t…
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