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Best Resources of 2022

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your digital marketing, what didn’t, and what’s coming next in the new year. Kickstart your 2023 digital strategy with our best — and most used —…

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Why are people unsubscribing from my emails?

 Churn is a natural part of any email list. But left unchecked, unsubscribes can harm your email marketing metrics, campaign success and even your sending reputation.   If you’re seeing a spike in unsubscribes, you need to figure out why your audience is leaving your list, then resolve those issues before they permanently impact your strategy.  …

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Why people are turning against gated content (and how to get it right)

To gate or not to gate? It’s one of the biggest sources of debate among marketers, and for good reason. For years, gating content was seen as a mutually beneficial transaction. Marketers get more first-party data about their audiences, and in return, audiences get content they can use to improve their work/lives. That’s changed in…

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The 5 Most Important Email Marketing Trends of 2023

Email remains one of the most cost-effective, successful and highest-impact marketing channels out there. But that’s only true if you’re keeping up with the digital marketing trends that drive results. As the new year approaches, we’re stepping back to consider how the email landscape will change in 2023 and they could influence your marketing efforts.…

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Why marketing automation is a must in 2023

As we approach 2023, two major marketing trends are emerging in marketing. Marketers will need to do more with less: 2022 has been defined by economic instability. Major industries have already undergone mass layoffs in preparation for the downturn and that’s expected to accelerate in the new year. With smaller staffs, lower budgets and shifting…

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What is a customer data platform (CDP)?

 Personalization has become table stakes for digital customer experiences: According to McKinsey’s Next In Personalization Report, 67% of consumers expect companies to give them relevant product and service recommendations and 53% expect companies to send them promotions and other triggers based on their previous behaviors.  But despite its importance, many companies struggle to implement personalization…

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Why email segmentation matters + 5 ways to get started 

With the widespread shift of remote work has come equally widespread email fatigue. And people are especially sick of receiving emails that aren’t relevant for their needs. That in mind, how can marketers better execute their email campaigns without spamming or stressing out their audiences? Segmentation. Segmentation is the process of dividing recipients into groups…

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How to make the most of your transactional emails

Transactional emails — like welcome emails, order confirmations, and receipts — have an open rate of 40-50% and click rates of 10-20%, more than double the average for promotional emails. The takeaway? Transactional emails are a major growth opportunity for email marketers. If you add subtle marketing messages to your transactional emails, it can pay…

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Re-engagement campaigns: how to win back lost subscribers

Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our research, only 33 percent of any list’s total known audience engaged in the last 12 months. There are a few reasons for this: Subscribers might switch companies and, in turn, their professional email addresses. People get busy. Or,…

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What is click fraud / How do click bots work?

The rise of click bots has made it harder to trust open and click data — or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021, up from 40.6% in 2020. That makes it more difficult for marketers and publishers to analyze their campaigns, create actionable audience segments or accurately report…

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