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First-Party Data – 4 Strategies for Converting Unknown to Known.

First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains consistent: the relationship with your audience. Your audience is consuming your content and coming back for more. INMA (International News Media Association) just held a webinar and posted a relevant blog…

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Personalization Performance Metrics: On-site popups and modals

What we learned from 3,700 campaigns and 160 million impressions: Overview: The Personalization tool is part of Omeda’s CDP solution and lets publishers target popup modals to their website visitors with a variety of presentation and triggering options. This powerful tool is a favorite of Omeda’s more progressive clients and supports a variety of audience growth, engagement,…

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The Do’s and Don’ts of Developing and Selling Integrated Programs.

How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you preparing your sales team? Below is a list of do’s and don’ts we’ve collected from both our client community and some of our client success team on how they plan for…

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Client Success Manager

Marketing & Client Success ¦ Chicago, IL ¦ Full-Time Updated: January 19th, 2021 Position: Omeda’s Client Success Manager will work with a portfolio of enterprise clients to find creative solutions and solve problems centered around monetizing data, growing audience, and implementing new technologies and products. We need passionate team members capable of quickly learning a variety of…

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Omeda Acquires Subscription Fulfillment Business from ESP Computer Services

ESP subscription clients will migrate to Omeda’s full-stack solution built for professional content creators Chicago, IL – January 13th, 2021 – Omeda, the industry leader in enterprise audience relationship management and activation, and ESP Computer Services (ESP), announced today that Omeda has acquired the subscription fulfillment business from ESP. “We are excited to welcome ESP…

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Virtual Events Do’s and Don’ts – Part Two

Earlier this year we published our initial Virtal Events Do’s and Don’ts insights. As virtual events have had time to evolve, we thought it would be timely to note some of the trends and best practices we have noticed and heard about from our client community. The late summer and fall seasons have been packed with virtual events,…

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CPRA: California Privacy Rights Act

California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the 2018 California Consumer Privacy Act (“CCPA”), which sets regulations for companies that conduct business in California. It goes into effect on January 1, 2023 and only applies to personal data collected…

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Five Things to Look for When Buying a Consent Management Platform (CMP)

As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience members will be necessary. Consent management platforms (CMPs) allow you to communicate with your audience and visitors and gather the consent and privacy requests that each audience member has. As you…

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Why Now is the Time to Embrace Your Web Tracking & First-Party Data

Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script, is something that is often set up, but never utilized at its full potential. Understanding the actionable data web tracking brings combined with your first-party data can lead to great opportunities to further your audience communication and engagement. You may wonder, what exactly can it do? By…

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Black Friday Emails: Are You Ready?

 While this holiday season will be different due to the pandemic, there will still be a flurry of promotional emails into your audiences’ inboxes. During this time of increased volume, creating a strategy to achieve the strongest inbox placement is important. The volume coming through in November and December is significantly more than any other time of…

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