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Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…

This week, Google released an update to its search algorithm aimed at removing low-quality, unhelpful content from results and making searches as helpful as possible.   With these changes, Google’s search…

CHICAGO (March 11, 2024) – Omeda, a professional audience data and SaaS (Software as a Service) platform for media companies, is excited to announce the appointment of James Capo as…

In the post-traffic era, the publishers with the best connection to their audience will rise to the top.  But how can you connect with your audience if you don’t know…

Have you even written a newsletter if you haven’t stressed out over your subject lines?    Your subject line is the gatekeeper to your email: When checking their inboxes, most…

Longevity is the name of game for new media companies. The less you need to depend on costly subscriber acquisition campaigns, the more flexibility you have to grow your business,…

According to The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, more American consumers are paying for new subscriptions than ever. 21% of consumers were subscribed to…

It takes more than buzz to earn someone’s business. You need to understand your audience’s behaviors and preferences, collect data that accurately represents those patterns, make it accessible to your…

Unlocking the full potential of your website requires more than just visibility; it demands a strategic approach to converting your elusive audience. Navigating the intricacies of the digital landscape without…

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…

Cultivating a loyal and engaged audience goes beyond getting impressions and clicks – It’s about building a thriving community.   In this article, learn how to transform your passive audience into…

You need to get more paid subscribers. But your budget just got cut, your team’s getting stretched across more and more initiatives, and your campaign costs just keep going up.…

By now, you know you can’t depend on fleeting traffic to drive your media business: Top news sites got about 11.5 percent of their web traffic in the United States…

Your audience gives you a game plan for engaging everyone in your audience — but only if you’re using it to its fullest potential across each stage of the subscription…

The content game takes a lot of work if you’re doing it right. From brainstorming and targeting to writing, production and distribution, you’ve got a lot of moving pieces to…