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How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of 2021.  The News  According to a press release following the announcement, Apple said “Mail Privacy Protection stops senders from using invisible pixels to collect information about…

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3 Main Benefits of a Customer Data Platform

When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define what a CDP is. A customer data platform (CDP) is a type of software that organizes customer data from a variety of touchpoints, such as website behavior, email marketing activity, demographics,…

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The Quest for Email Deliverability: The Ultimate Guide to Email Best Practices

Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every one of these emails was a legitimate message from professional content producers in B2B media, consumer media, non-profit associations, and other professional services, sometimes emails don’t arrive. We recently released a…

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Why You Should Prioritize First-Party Data Collection & How a CDP Can Help

Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is created equal and acknowledging that first-party data reigns supreme is essential. Here’s why. First-party data holds a lot of value, growing increasingly crucial as we consider the addition of new privacy…

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How to Utilize an Email Footer to Improve the Customer Experience

Have you ever been enjoying a nice, meeting-free Friday afternoon when an email lands in your inbox, filled with customer angst about trying to unsubscribe or change an address? You think: Who could I pass this off to? It’s just email! How did they get MY email?? Maybe you’ve been on the other side of…

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Omeda Recognized as Best Customer Data Platform (CDP) by SIIA

For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com Omeda Recognized by SIIA as Best Customer Data Platform (CDP) Omeda’s CDP Earns Prestigious Industry Recognition CHICAGO, IL (June 23, 2021) – Omeda’s Customer Data Platform (CDP) is named the best Customer Data Platform of 2021 as part of the annual SIIA CODiE Awards. The CODiE Awards recognize the…

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Four Engagement Trends That Drive Email Deliverability

The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability, so fostering an environment ripe for engagement is your best bet to ensure your emails always land in recipient inboxes. Here are 4 top trends to keep in mind as you…

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BlueToad Announces Strategic Partnership with Omeda Holdings LLC

Leading content delivery platform to provide responsive digital editions to Omeda’s Mozaic customers Chicago, IL. – May 11, 2021 – BlueToad, a leading content delivery platform, today announces it has acquired Omeda’s Mozaic digital edition customer base, allowing the audience management company to focus on its core business. BlueToad and Omeda have previously worked together…

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Omeda Named SIIA Business Technology Product CODiE Award Finalist for the Best Customer Data Platform (CDP) Category

For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago, IL  (May 7, 2021) Omeda, today announced that The Omeda Customer Data Platform (CDP) was named a 2021 SIIA CODiE Award finalist in the Best Customer Data Platform (CDP) category. Finalists represent the best products, technologies, and services in…

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