Blog

At Omeda, we believe data is the lifeblood of business – and keeping it safe is essential for success. We recognize that our clients trust us to protect and govern their data and we take that responsibility seriously.

Data cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy…

Say you’re hosting a high-stakes event for work and your job depends on getting as many people through the door as possible. That’s a lot of pressure. But if you’ve got 30,000 people and their…

Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as …

Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress. Bad data has a similar impact …

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…

Churn is a natural part of any email list. But left unchecked, unsubscribes can harm your email marketing metrics, campaign success and even your sending reputation. If you’re seeing a…

To gate or not to gate? It’s one of the biggest sources of debate among marketers, and for good reason. For years, gating content was seen as a mutually beneficial…

Email remains one of the most cost-effective, successful and highest-impact marketing channels out there. But that’s only true if you’re keeping up with the digital marketing trends that drive results.…

As we approach 2023, two major marketing trends are emerging in marketing. Marketers will need to do more with less: 2022 has been defined by economic instability. Major industries have…

With the widespread shift of remote work has come equally widespread email fatigue. And people are especially sick of receiving emails that aren’t relevant for their needs. That in mind,…

Transactional emails – like welcome emails, order confirmations, and receipts – have an open rate of 40-50% and click rates of 10-20%, more than double the average for promotional emails.…

Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our research, only 33 percent of any list’s total known audience engaged in the…

The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…