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You’ve already done the work to earn new subscribers. Now comes the hard part: keeping them active for months and years to come.    Onboarding has a huge impact on whether…

Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and hire a new Head of AI…

Are you struggling to generate sufficient revenue for your publication? In this article, we’ll explore four common reasons why your publication might be falling short financially and provide effective solutions…

Customer profiles are key to understanding your audience, delivering on their expectations and creating lifetime value that compounds over time.   But the complexity and scale of new marketing technology has…

Odyssey, Omeda’s marketing automation solution, allows you to build automated marketing voyages across multiple channels, including email, website personalizations (on-site pop ups), Facebook and Instagram advertising, Google Ads, content meters…

Customer journey mapping helps you keep track of a purchasing process that’s becoming more complicated than ever. A good customer journey map will cover every interaction you have with your…

Associations have a big job on their hands: They need to engage their members with print and digital content, groups, professional development opportunities and events, all while advancing policy objectives,…

Customer data is the currency of modern business. The companies that can unify, resolve, clean and activate that data most effectively are the ones that are going to stand out…

With subscriber acquisition costs on the rise, optimizing for recirculation is way more effective (and usually, easier) than continually chasing new readers. But if you’re already struggling to get people…

Personalization can even deliver up to 8x return on investment, according to Deloitte research.   While there’s a lot of upside to personalization, success or failure really comes down to execution.…

Project Background    Generating revenue from content has never been easy. But the rise of digital platforms has only complicated the issue: Advertisers need to optimize their strategy and content for…

The explosion of new marketing platforms has made the customer journey much more fragmented and customized. While giving people more places to find you is a net positive, it makes…

CDP. AMS. CRM. All of these tools can help you manage your audience data, improve your customer experiences and drive revenue.    But they don’t collect, manage and activate audience data…

In the last few years, first-party data has transformed from a competitive edge to an absolute must-have: According to a new report from PILOT, the National Association of Broadcasters’ innovation…

Back in the ‘60s, the buying process was pretty simple. You realized you needed a new car, then you saw an ad for a new Honda on one of the…