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Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our research, only 33 percent of any list’s total known audience engaged in the…

CHICAGO – (November 04, 2022) Omeda Holdings, LLC has been awarded a Top Workplaces 2022 honor by Chicago Tribune Top Workplaces. The list is based solely on employee feedback gathered…

You spend precious time creating emails that will resonate and drive revenue for your business. But if your subject lines don’t convince audiences to read more, your campaigns could stall…

What is the best day of the week to send an email? Tuesdays, Wednesdays and Thursdays have traditionally been favorites, as marketers want to avoid the Monday rush and the…

For many B2B marketers, email performance is not just a sales metric anymore.  Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand…

In May 2022, the U.S. Congress introduced the American Data Privacy and Protection Act (ADPPA), which was amended and passed on for a House floor vote shortly thereafter. While the…

You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended? In this post, we’ll dive into…

Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic…

From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security threats are becoming more sophisticated and…

2023 is going to be a big year for U.S. State Privacy laws, so mark your calendar for these important Privacy Bills “effective” dates: January 1, 2023California Privacy Rights ActVirginia…

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable…

Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was…

On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Since then, the Omeda team has…

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing.…

If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you…