The Ultimate Guide to Marketing Enterprise Solutions

The Ultimate Guide to Marketing Enterprise Solutions

Last updated: April 27, 2023

A marketing enterprise solution can help companies unlock critical revenue opportunities and help you engage your audience. But the massive time, expense and coordination of these campaigns can stop many…

6 Proven Ways to Attract Advertisers and Increase Readership

6 Proven Ways to Attract Advertisers and Increase Readership

Last updated: April 17, 2023

Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms.  …

What is the best time to send an email?

What is the best time to send an email?

Last updated: April 13, 2023

What is the best time to send an email? Surprisingly, there’s no consensus among email marketers. And it’s only gotten more complicated in recent years.   Most common knowledge about send…

Achieve personalization at scale with content recommendations on Omeda

Achieve personalization at scale with content recommendations on Omeda

Last updated: February 7, 2024

At Omeda, we’re all about helping you harness your audience data to create more personalized content for your customers.    Now we’re taking it to the next level with Content Recommendations.…

The state of data privacy in 2023: how to keep your customers safe

The state of data privacy in 2023: how to keep your customers safe

Last updated: April 10, 2023

Note: Prefer an audio format? We covered these topics in a recent webinar on data privacy best practices. Check it out here! Data privacy has been a huge concern for…

The hidden risks of programmatic advertising

The hidden risks of programmatic advertising

Last updated: April 13, 2023

In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…

How to close the trust gap and increase lifetime value

How to close the trust gap and increase lifetime value

Last updated: August 18, 2023

As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone.  …

What can the media industry take away from the streaming industry shakeup?

What can the media industry take away from the streaming industry shakeup?

Last updated: August 18, 2023

Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either.   Because the rise of streaming services in the early 2010s absolutely revolutionized the way we…

Email Design Best Practices for 2023

Email Design Best Practices for 2023

Last updated: October 25, 2023

If you’ve been in the email game for a while, you know that it’s hard out here. Click rates have dropped by 30 percent in the last two years, continuing…

The case against composable CDPs

The case against composable CDPs

Last updated: March 13, 2023

Companies are taking in more data than ever — and most of them are putting it to waste.    Thanks to the pandemic-induced acceleration of digital marketing, the explosion of new…

How do CDPs secure customer data?

How do CDPs secure customer data?

Last updated: August 18, 2023

Our phones are listening to us. Our targeted ads can read our minds. In my case, my TikTok algorithm took 8 hours to realize that I’d moved cross-country and swapped…

Scaling up your media business? Here’s where to start.

Scaling up your media business? Here’s where to start.

Last updated: March 7, 2023

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

How to Plan and Streamline Your Tech Stack in 2023

How to Plan and Streamline Your Tech Stack in 2023

Last updated: March 7, 2023

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…

What is click fraud / How do click bots work?

What is click fraud / How do click bots work?

Last updated: June 23, 2023

The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…

CDP v. DMP v. CRM: How to select the best solution for you

CDP v. DMP v. CRM: How to select the best solution for you

Last updated: March 3, 2023

CDP v. DMP v. CRM: These are all powerful tools for managing customer data for various marketing purposes.   But if you’re just starting to evaluate your data management options, it can…

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