Re-engagement campaigns: how to win back lost subscribers

Re-engagement campaigns: how to win back lost subscribers

Last updated: November 9, 2022

Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our research, only 33 percent of any list’s total known audience engaged in the…

Omeda Named a 2022 Top Workplace by Chicago Tribune

Omeda Named a 2022 Top Workplace by Chicago Tribune

Last updated: November 3, 2022

CHICAGO – (November 04, 2022) Omeda Holdings, LLC has been awarded a Top Workplaces 2022 honor by Chicago Tribune Top Workplaces. The list is based solely on employee feedback gathered…

How long should my email subject lines be?

How long should my email subject lines be?

Last updated: October 31, 2022

You spend precious time creating emails that will resonate and drive revenue for your business. But if your subject lines don’t convince audiences to read more, your campaigns could stall…

What is the best day of the week to send an email?

What is the best day of the week to send an email?

Last updated: October 31, 2022

What is the best day of the week to send an email? Tuesdays, Wednesdays and Thursdays have traditionally been favorites, as marketers want to avoid the Monday rush and the…

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers

Last updated: October 11, 2022

For many B2B marketers, email performance is not just a sales metric anymore.  Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand…

U.S. Federal Privacy Law on the Horizon: What’s in the Proposed American Data Privacy and Protection Act (ADPPA)?

U.S. Federal Privacy Law on the Horizon: What’s in the Proposed American Data Privacy and Protection Act (ADPPA)?

Last updated: August 30, 2022

In May 2022, the U.S. Congress introduced the American Data Privacy and Protection Act (ADPPA), which was amended and passed on for a House floor vote shortly thereafter. While the…

All the data parties explained

All the data parties explained

Last updated: August 2, 2022

You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended? In this post, we’ll dive into…

Omeda Announces Strategic Growth Investment from Sverica Capital

Omeda Announces Strategic Growth Investment from Sverica Capital

Last updated: August 2, 2022

Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic…

Top 10 Security Tips That Will Keep You and Us Safe

Top 10 Security Tips That Will Keep You and Us Safe

Last updated: July 20, 2022

From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security threats are becoming more sophisticated and…

U.S. State – Privacy Law Tracker

U.S. State – Privacy Law Tracker

Last updated: June 23, 2022

2023 is going to be a big year for U.S. State Privacy laws, so mark your calendar for these important Privacy Bills “effective” dates: January 1, 2023California Privacy Rights ActVirginia…

80 Media Industry Acronyms You Should Know

80 Media Industry Acronyms You Should Know

Last updated: April 25, 2022

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable…

Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)

Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)

Last updated: April 20, 2022

Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was…

The Impact of Apple’s Mail Privacy Protection – 6 Months Later

The Impact of Apple’s Mail Privacy Protection – 6 Months Later

Last updated: March 24, 2022

On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Since then, the Omeda team has…

Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Last updated: March 22, 2022

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing.…

7 Steps to Accelerate Your Top-of-Funnel Audience Growth

7 Steps to Accelerate Your Top-of-Funnel Audience Growth

Last updated: March 11, 2022

If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to understand what you offer before you…

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