How to use your audience data to drive engagements and conversions

How to use your audience data to drive engagements and conversions

Last updated: May 13, 2024

Your audience gives you a game plan for engaging everyone in your audience — but only if you’re using it to its fullest potential across each stage of the subscription…

How to simplify your content workflow

How to simplify your content workflow

Last updated: May 13, 2024

The content game takes a lot of work if you’re doing it right. From brainstorming and targeting to writing, production and distribution, you’ve got a lot of moving pieces to…

How to secure buy-in for your CDP

How to secure buy-in for your CDP

Last updated: May 13, 2024

So you’ve found a customer data platform. Great. Maybe you’ve even found a CDP with the audience marketing, personalization and subscription management capabilities you need to grow and engage your…

Best Resources of 2023

Best Resources of 2023

Last updated: May 13, 2024

From ad slowdowns to the advent of AI, 2023 was a wild year in media. As we approach 2024, it’s time to reflect back on what worked, what didn’t, and…

Questions to ask your customer data platform vendor

Questions to ask your customer data platform vendor

Last updated: May 13, 2024

Customer data platforms help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors than ever on the market – and…

5 paywall examples to inspire your monetization strategy

5 paywall examples to inspire your monetization strategy

Last updated: May 13, 2024

With ad revenue slowing down and programmatic revenue set to plummet in 2024, subscriptions are becoming more important than ever. More publishers are investing in subscription and membership in 2023,…

The 4-step plan to maximize your audience tech spend

The 4-step plan to maximize your audience tech spend

Last updated: May 13, 2024

Audience managers in 2024 will need to do more with less. Good audience tech will put you in position to do that. The right tech stack gives you a single…

5 sure ways to spark website engagement

5 sure ways to spark website engagement

Last updated: May 13, 2024

According to data from Similarweb, and analysis conducted by Axios, Facebook and X referrals to news websites have declined by around 80% and 60%, respectively, since September 2020. And that decline has…

Need to engage new subscribers? Fix this one thing.

Need to engage new subscribers? Fix this one thing.

Last updated: May 13, 2024

As a terminally online writer, I sign up for a lot of newsletters. But I’m also a busy professional with a short attention span, so I forget about most of…

8 tips for implementing seamless marketing automation

8 tips for implementing seamless marketing automation

Last updated: May 13, 2024

Marketing automation helps you power campaigns and run your marketing more efficiently. But to successfully implement marketing automation, your marketing strategy and data quality both need to be in top…

How to drive paid subscriptions from your email newsletter readers

How to drive paid subscriptions from your email newsletter readers

Last updated: May 13, 2024

Need new subscribers for your publication? Look no further than your newsletter.   Your newsletter subscribers are significantly more likely to become paid subscribers:  Elizabeth Goodridge, the New York Times’…

How to Achieve Cross-Functional Collaboration in Data Governance

How to Achieve Cross-Functional Collaboration in Data Governance

Last updated: May 13, 2024

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you…

How to create a customer experience (CX) roadmap

How to create a customer experience (CX) roadmap

Last updated: May 13, 2024

Prioritizing CX is the key to growing your business and revenue: According to Bain and Company, increasing customer retention by as little as 5% can increase profits by up to…

11 common email marketing mistakes to avoid

11 common email marketing mistakes to avoid

Last updated: May 13, 2024

Email marketing is one of the highest-impact, lowest-cost ways to connect with your audience. And the penalty for falling short has never been higher. So in this post, we’re presenting…

How to stay out of the Gmail Promotions tab in 2023

How to stay out of the Gmail Promotions tab in 2023

Last updated: May 13, 2024

Since the rollout of the Gmail Promotions tab, email marketers have worried about getting their emails buried in this secondary tab.    It’s a valid concern: Most people don’t check…

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