6 Simple Ways to Get More Email Clicks

6 Simple Ways to Get More Email Clicks

Last updated: October 3, 2023

Clicks are the most important currency for any email marketer, whether you’re running ads in your weekly newsletters, trying to convert newsletter readers into paid subscribers, or trying to increase…

Why Event Managers Need a CDP

Why Event Managers Need a CDP

Last updated: October 2, 2023

Give your attendees more of what they want – and less of what they don’t. It’s the golden rule for any event producer.   But that’s a lot easier said than…

What is identity resolution?

What is identity resolution?

Last updated: September 28, 2023

Identity resolution is the process of creating a trackable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems. Attributes might include email addresses, cookie identifiers, device…

Why Data Governance Should Be A Team Sport

Why Data Governance Should Be A Team Sport

Last updated: November 16, 2023

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you address…

Conversion rate optimization: Best practices for earning more clicks and results

Conversion rate optimization: Best practices for earning more clicks and results

Last updated: September 20, 2023

You’ve just built a beautiful new website promoting your most successful newsletter and you’re depending on it to drive a big increase in your first-party data for the quarter. And…

6 tips to reduce churn (and keep your customers happy)

6 tips to reduce churn (and keep your customers happy)

Last updated: October 3, 2023

According to the Harvard Business Review, a 5% increase in customer retention can increase profits anywhere from 25-95%. So if you’re worried about your cash flow, prioritize customer retention.  Besides…

5 reasons why your paywalls aren’t working

5 reasons why your paywalls aren’t working

Last updated: September 11, 2023

For media companies, paywalls are one of the most effective ways to generate revenue for media companies. But paid content is a hard sell for generation that grew up on…

Privacy, Data Governance and CDPs: A Symbiotic Relationship that Drives Better Decision Making

Privacy, Data Governance and CDPs: A Symbiotic Relationship that Drives Better Decision Making

Last updated: December 1, 2023

In today’s digitally-driven world, where information flows are no longer a trickle of data, but roaring rivers, the concepts of privacy and data governance have become essential pillars for business…

How to create an email marketing automation strategy

How to create an email marketing automation strategy

Last updated: September 6, 2023

To succeed in 2023, enterprise marketers need to scale their email marketing — without losing the personal touch their customers expect. The solution? Marketing automation. Marketing automation is technology that…

Email tracking: how does it work?

Email tracking: how does it work?

Last updated: August 30, 2023

The spray and pray approach isn’t cutting it anymore. To win someone’s business, you need a deeply specific view of how that person — not the average person in their…

How to measure your email marketing success

How to measure your email marketing success

Last updated: August 9, 2023

Measuring your email marketing success tells you how effective you are at engaging your audience — and driving business from them. In this post, we’ll tell you how to measure…

6 top-of-funnel marketing examples that generate buzz and business

6 top-of-funnel marketing examples that generate buzz and business

Last updated: August 7, 2023

Need to attract top-of-funnel leads and grow your audience? Expand into a new market? Keep your sales pipeline refreshed and ready to drive your business?   Prospects at the top…

The ultimate guide to subscriber onboarding

The ultimate guide to subscriber onboarding

Last updated: August 4, 2023

You’ve already done the work to earn new subscribers. Now comes the hard part: keeping them active for months and years to come.    Onboarding has a huge impact on whether…

6 actionable ways to manage your audience growth costs  

6 actionable ways to manage your audience growth costs  

Last updated: August 7, 2023

Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and hire a new Head of AI…

Why your publication’s losing revenue (+ 4 ways to fix it)

Why your publication’s losing revenue (+ 4 ways to fix it)

Last updated: September 11, 2023

Are you struggling to generate sufficient revenue for your publication? In this article, we’ll explore four common reasons why your publication might be falling short financially and provide effective solutions…

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