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The state of data privacy in 2023: how to keep your customers safe
Last updated: April 10, 2023
Note: Prefer an audio format? We covered these topics in a recent webinar on data privacy best practices. Check it out here! Data privacy has been a huge concern for…

The hidden risks of programmatic advertising
Last updated: March 22, 2023
In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…

How to close the trust gap and increase lifetime value
Last updated: March 22, 2023
As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone. …

What can the media industry take away from the streaming industry shakeup?
Last updated: March 21, 2023
Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either. Because the rise of streaming services in the early 2010s absolutely revolutionized the way we…

Email Design Best Practices for 2023
Last updated: March 20, 2023
If you’ve been in the email game for a while, you know that it’s hard out here. Click rates have dropped by 30 percent in the last two years, continuing…

The case against composable CDPs
Last updated: March 13, 2023
Companies are taking in more data than ever — and most of them are putting it to waste. Thanks to the pandemic-induced acceleration of digital marketing, the explosion of new…

How do CDPs secure customer data?
Last updated: March 9, 2023
Our phones are listening to us. Our targeted ads can read our minds. In my case, my TikTok algorithm took 8 hours to realize that I’d moved cross-country and swapped…

Scaling up your media business? Here’s where to start.
Last updated: March 7, 2023
Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

How to Plan and Streamline Your Tech Stack in 2023
Last updated: March 6, 2023
Struggling with your tech stack? You’re not alone. Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…

What is click fraud / How do click bots work?
Last updated: March 4, 2023
The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…

CDP v. DMP v. CRM: How to select the best solution for you
Last updated: March 1, 2023
CDP v. DMP v. CRM: These are all powerful tools for managing customer data for various marketing purposes. But if you’re just starting to evaluate your data management options, it can…

Essential Elements of an Effective Email Newsletter
Last updated: February 15, 2023
Newsletters are one of the most impactful ways to engage your audience while advancing your marketing strategy: According to Nielsen Norman Group, 90% of consumers prefer to receive updates via…

What can publishers take away from the NYT’s digital success?
Last updated: February 9, 2023
In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…

What is subscription fulfillment?
Last updated: February 8, 2023
Imagine: It’s time to sit down and manually send this month’s invoices to each of your subscribers. When your organization was just getting started, this was a simple process. Just…

CDP Use Cases: 7 Best Use Cases For Your CDP
Last updated: February 7, 2023
Customer data platforms (CDPs) centralize all of your customer data in one place, so it can be activated for marketing purposes quickly and effectively. But the benefits of a CDP…
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