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Yesterday, Apple announced changes to pre-header text and its inbox sorting algorithm on iOS and macOS as part of Apple Intelligence, its new AI initiative set to roll out this…

Bettina Lindner Lippisch, our VP of Privacy and Data Governance, spoke at our OX7 conference about the recent developments and the future outlook of data privacy for businesses.  What responsibilities…

We are halfway through 2024. While some nagging hurdles exist across the business and consumer media, we’re seeing opportunity and audience growth strategies for media operators throughout the industry.   But…

Media brands need more direct ways to reach and engage their audience. And your audience expects you to engage them wherever they are, whether through email and your website or…

Content. It’s one of those terms we hear so often that it stops sounding like a word. Content was king. Content was a gateway. Now that everyone’s got their own…

Data’s the bridge between you and your audience. But if that data’s split across a bunch of single point solutions, you’re not going to be able to use it. Or…

Chicago, IL – May 28, 2024 Omeda — a professional audience data and SaaS (Software as a Service) platform for media companies — and CredSpark — the leading provider of…

2025 is the year of in-person events. This year, media companies from The Atlantic to Payload are using them to connect with their audiences in a more authentic, personal setting. …

Customer data platforms can help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors than ever on the market –…

FOR IMMEDIATE RELEASE CHICAGO – MAY 21, 2024 81 percent of media and audience teams plan to maintain or increase their audience development investment in the next year, but two-thirds…

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our customers who are creating innovative new…

From the explosion of Wordle-style games to embedded quizzes and polls, interactive content is having a moment.  And it’s easy to see why: Audiences are oversaturated by social posts, links,…

First-party data gives media companies real insights into what their audience loves, allowing for tailored content and ads. Plus, it helps build stronger, direct connections with viewers, boosts engagement and…

The rise of click bots has made it harder to trust open and click data — or conduct marketing activities securely.  Bots made up 42.2% of Internet activity in 2021,…

Note: This piece was written by Bettina Lippisch, our VP of Privacy and Governance. Learn more about our privacy program here. Many media companies now rely on artificial intelligence (AI)…