Blog

As our industry navigates through these unchartered waters and challenging times, we here at Omeda have been forced to adjust, and in some cases rethink, the way we run a…

Omeda Purchased Hallmark Data Systems As I reflect on my time at Omeda, a lot has changed over the years, but the past four years have been truly transformative. Rarely can you…

Omeda Asks is a new interview series that we’ve launched in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics…

In the current publishing climate, marketing teams are being asked to tackle an increasing amount of objectives. Teams often times are small, but expectations for their performance are growing rapidly. …

Whether your boss has given you free rein to put a plan in motion to start building your audience, or you have branched out on your own and starting your…

Not all cookies are created equal – like Mrs. Fields Cookies vs. Oreos or Ben’s Cookies vs. Girl Scout Cookies. The same goes for web browser cookies – like first-party…

The Best Ideas Can Come From The Most Unexpected Places One of the largest impacts of the current environment is the toll on relationship-building and maintaining a connection with those…

2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution as you jump into the new…

Over time, millennials have created some negative sentiments towards them in society. We’re sure you have heard all of the qualities and behaviors that are attributed to the millennial profile…

Chicago, IL – OMEDA welcomes a new international client partner, Annex Business Media, Canada’s largest business-to-business media company. Annex will be utilizing Omeda’s full suite of services to manage their…

Salesforce recently announced a new solution that will be joining their suite of tools, the ”Customer 360 Truth” product. What the company is referring to as the “Single Source of…

Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending various industry shows. All of the…

Podcasting has been around for a long time. However, many publications are not taking full advantage of podcasting and the potential to further engage their audience and drive revenue. In…

Email engagement is a hot topic in any industry, and one that consistently remains popular because of the success email campaigns can return. With each industry there are differences in…

Social media has completely changed the way that people interact with one another in society today. Connections that would typically have faded over time are being maintained thanks to Facebook.…