CHICAGO (March 11, 2024) – Omeda, a professional audience data and SaaS (Software as a Service) platform for media companies, is excited to announce the appointment of James Capo as its new Chief Executive Officer (CEO), effective immediately.
Capo comes to this role with a proven track record of driving innovation across the media and publishing industries. Since May 2023, Capo has led the company as Omeda’s President, following founder and former CEO Aaron Oberman’s transition to an active member of Omeda’s Board of Directors.
Capo first joined Omeda in 2016, where he oversaw sales, marketing and product development, before transitioning to Chief Operating Officer. Before Omeda, he led digital business development for Access Intelligence and Cygnus Business Media, where he helped develop data and digital solutions for each of the company’s respective client bases.
“We are delighted to announce the promotion of James to CEO. With a deep understanding of, and vision for the ever-changing technology landscape in the audience marketing, CDP and subscription verticals, James is best positioned to continue Omeda’s success as the leading SaaS platform in the industry,” said Jordan Richards, Managing Partner at Sverica Capital Management and Chairman of the Board at Omeda. “We are confident that James’s strong leadership skills and commitment to our clients will be invaluable as we partner with him to deliver the best possible outcome for all stakeholders.”
“James has been a critical part of driving Omeda’s mission, vision and culture both internally and externally for the past eight years. His leadership, media industry expertise and positive approach is exactly what we need at this important moment for our company,” Oberman added. “Now more than ever, media companies need partners that can help them drive more value from their data and discover new ways to drive results and revenue. By elevating James to CEO, we continue our commitment to that mission.”
“I’m excited to lead Omeda through this next chapter and I want to thank the Board for their confidence in appointing me CEO,” Capo said. “Through every industry change and disruption, Omeda has supported and driven innovation for its clients. I’m committed to continuing Omeda’s long history of leading with technology while providing our clients with a best-in-class audience SaaS platform and best in class service.”
Please join us in extending our congratulations to James as he embarks on this exciting journey as our new CEO. We look forward to continued growth and innovation for both our clients and our company under his leadership.
About Omeda:
Omeda is a SaaS provider delivering the platform and expertise required to maximize the value of media and publishing businesses’ most critical asset — their audience. The platform of choice for B2B and B2C media professionals, Omeda’s integrated solution, which includes a customer data platform, workflow automation, email automation, and subscription management, provides the professional tools and controls required to maximize a media business’ diverse revenue streams, power 24/7 audience development, and orchestrate precise targeting for measurable results. Our platform is built by passionate audience pros, workflow masters, and data nerds who partner with our customers to grow and thrive in a disruptive media world.
For media inquiries or more information, please contact:
Kathleen McAuliffe
Omeda
kmcauliffe@omeda.com
