Articles by category: News

8 tips for implementing seamless marketing automation

8 tips for implementing seamless marketing automation

Last updated: December 20, 2023

Marketing automation helps you power campaigns and run your marketing more efficiently. But to successfully implement marketing automation, your marketing strategy and data quality both need to be in top…

How to Achieve Cross-Functional Collaboration in Data Governance

How to Achieve Cross-Functional Collaboration in Data Governance

Last updated: November 17, 2023

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you…

How to create a customer experience (CX) roadmap

How to create a customer experience (CX) roadmap

Last updated: November 16, 2023

Prioritizing CX is the key to growing your business and revenue: According to Bain and Company, increasing customer retention by as little as 5% can increase profits by up to…

Why Data Governance Should Be A Team Sport

Why Data Governance Should Be A Team Sport

Last updated: November 16, 2023

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you address…

Privacy, Data Governance and CDPs: A Symbiotic Relationship that Drives Better Decision Making

Privacy, Data Governance and CDPs: A Symbiotic Relationship that Drives Better Decision Making

Last updated: December 1, 2023

In today’s digitally-driven world, where information flows are no longer a trickle of data, but roaring rivers, the concepts of privacy and data governance have become essential pillars for business…

Omeda Named a 2022 Top Workplace by Chicago Tribune

Omeda Named a 2022 Top Workplace by Chicago Tribune

Last updated: March 3, 2023

CHICAGO – (November 04, 2022) Omeda Holdings, LLC has been awarded a Top Workplaces 2022 honor by Chicago Tribune Top Workplaces. The list is based solely on employee feedback gathered…

Omeda Announces Strategic Growth Investment from Sverica Capital

Omeda Announces Strategic Growth Investment from Sverica Capital

Last updated: February 22, 2023

Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic…

Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Last updated: February 24, 2023

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing.…

Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Last updated: January 28, 2022

Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing the data we are tasked to…

Two Years Running – Omeda Receives Chicago Tribune Award for the Top 2021 Workplaces

Two Years Running – Omeda Receives Chicago Tribune Award for the Top 2021 Workplaces

Last updated: July 7, 2023

Chicago, IL – November 5th, 2021 – Omeda, the industry leader in enterprise audience relationship management and activation, today announced that it has been named a Top Workplace in the…

Omeda Recognized as Finalists by the 2021 AdExchanger Awards and the 2021 Digiday Technology Awards Across Multiple Award Categories.

Omeda Recognized as Finalists by the 2021 AdExchanger Awards and the 2021 Digiday Technology Awards Across Multiple Award Categories.

Last updated: March 3, 2023

Chicago, IL – October 6th, 2021 – Omeda, the industry leader in enterprise audience growth, engagement and revenue, received recognition as finalists in several categories in both the 2021 AdExchanger…

BlueToad Announces Strategic Partnership with Omeda Holdings LLC

BlueToad Announces Strategic Partnership with Omeda Holdings LLC

Last updated: March 3, 2023

Leading content delivery platform to provide responsive digital editions to Omeda’s Mozaic customers Chicago, IL. – May 11, 2021 – BlueToad, a leading content delivery platform, today announces it has…

Omeda Welcomes MIT Technology Review as Their Newest Client Partner

Omeda Welcomes MIT Technology Review as Their Newest Client Partner

Last updated: February 17, 2023

Chicago, IL – OMEDA is happy to announce the new client partnership with MIT Technology Review. MIT Technology Review is a world-renowned, independent media brand, focused on providing discerning, trustworthy…

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