The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Real Cost of Waiting to Unify Your Audience Data

“Maybe Next Year” Is Getting Expensive The free funnel is closing For two decades, search carried a lot of publishers’ audience acquisition for free….

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Omeda Launches Agentic AI and MCP Layer to Power Media Companies in the Connection Economy

Unveiled at OX9 in Chicago, the capabilities — including the Agentic Audience Builder and Omeda MCP — are built on a shared premise: your…
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Fast Company and Inc. choose Omeda

Publisher of Fast Company and Inc. Chooses Omeda to Unify Audience Data and Accelerate Growth

Mansueto Ventures has chosen Omeda to streamline audience engagement and accelerate growth across subscriptions, memberships and advertising. October 7, 2025 – Mansueto Ventures, publisher…
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OX8 news

Omeda Unveils 2025 State of Audience Report, New AI-Powered Intelligence Tools, and Expanded CredSpark Integration at Omeda Idea Exchange

Your Audience Is Your Biggest Opportunity—If You Know How to Use It CHICAGO, IL (May 16, 2025) — At this year’s Omeda Idea Exchange,…
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Omeda welcomes Sean Griffey to Board of Directors

Omeda Welcomes Sean Griffey to Board of Directors

Co-Founder of B2B Media Powerhouse, Industry Dive, Joins Omeda’s Board CHICAGO, Mar. 4, 2025 | Omeda, a leading audience marketing SaaS platform, is pleased…
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Omeda announces new partnership with CredSpark

Chicago, IL – May 28, 2024 Omeda — a professional audience data and SaaS (Software as a Service) platform for media companies — and…
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Omeda releases industry-first State of Audience Report

FOR IMMEDIATE RELEASE CHICAGO – MAY 21, 2024 81 percent of media and audience teams plan to maintain or increase their audience development investment…
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Congratulations to our OX7 award winners!

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our…
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James Capo appointed CEO of Omeda

CHICAGO (March 11, 2024) – Omeda, a professional audience data and SaaS (Software as a Service) platform for media companies, is excited to announce…
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Omeda Named a 2022 Top Workplace by Chicago Tribune

CHICAGO – (November 04, 2022) Omeda Holdings, LLC has been awarded a Top Workplaces 2022 honor by Chicago Tribune Top Workplaces. The list is…
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Omeda Announces Strategic Growth Investment from Sverica Capital

Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party…
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Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring…
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Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing…
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Two Years Running – Omeda Receives Chicago Tribune Award for the Top 2021 Workplaces

Chicago, IL – November 5th, 2021 – Omeda, the industry leader in enterprise audience relationship management and activation, today announced that it has been…
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Omeda Recognized as Finalists by the 2021 AdExchanger Awards and the 2021 Digiday Technology Awards Across Multiple Award Categories.

Chicago, IL – October 6th, 2021 – Omeda, the industry leader in enterprise audience growth, engagement and revenue, received recognition as finalists in several…
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BlueToad Announces Strategic Partnership with Omeda Holdings LLC

Leading content delivery platform to provide responsive digital editions to Omeda’s Mozaic customers Chicago, IL. – May 11, 2021 – BlueToad, a leading content…
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