Broadcast Media

Know your audience. Grow your revenue.

Easily collect and activate first-party data to better understand your audience. Use that insight to spark content discovery, increase engagement, and deliver measurable value to advertisers across your marketing channels.

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Go beyond ratings to see who's really engaging

Traditional ratings show you how many people tuned in. Omeda unifies first-party data from your owned channels — like your website, email newsletters, and events — and can unify it with data from CTV apps to reveal what your audience cares about and how they engage.

Show advertisers exactly who they’re reaching—and why it matters
Unify data from every touchpoint into a single, accurate viewer profile.
Build segments based on behavior, not assumptions.
Deliver more relevant content and promotions.

Centralized audience at the core of marketing automation workflows

Keep your audience engaged in your content wherever they are

The future of broadcast isn’t just on-air—it’s online, and it starts with knowing who’s already engaging. Deliver real-time, personalized content that meets your audience where they are. Build engagement journeys around preferences, and passions to increase loyalty, keep fans coming back, and create more value for advertisers.

Know who’s engaging—and reach them in more ways

Move beyond anonymous impressions and build lasting relationships with your viewers. Omeda helps you capture and activate first-party audience data across platforms, giving your marketing team the tools to drive retention, loyalty, and revenue.