Unlock your audience's full potential with Omeda
Omeda is enterprise software that combines subscription management, customer data platform, and email and marketing automation so you can manage, activate and monetize your audience more efficiently. Improve lead generation, spark engagement, reduce churn, and increase revenue — all in one unified platform.
Omeda is trusted by the world’s top brands
Simplify your marketing stack with Omeda
One destination to build and segment all your audience data
Bring all your data together with Omeda’s Customer Data Platform and Data Management Platform. Automatically capture behaviors through your website, events, email, mobile and even print.
Integrate new behaviors in real-time so you can automatically trigger campaigns and capture more details through integrated popups and inline targeting.
Design and automate marketing and email campaigns
Marketing automation built alongside data collection and consent management. Tailor comprehensive and nuanced email and automation campaigns with Omeda’s Odyssey marketing automation platform.
Seamlessly move and connect between datasets to create dynamic marketing campaigns to grow your first-party data. Add your favorite integrations from our app marketplace.
Subscription management perfected
Use Omeda’s Subscription and Fulfillment Management services to manage paid and free subscriptions, memberships, invoicing, autorenewals, digital and print fulfillment, and much more.
Build custom content meters and use Omeda’s suite of audience marketing tools to grow your subscriptions and audience engagement. Generate audience segments and custom reports on demand to make data-driven optimizations based on those insights.
Modernized data management and governance that scales alongside your organization
Omeda eliminates data silos by bringing together disparate data into one easily accessible location. Through identity resolution, dedupeing and automated workflows, we establish the most up-to-date, accurate view of your customers.
Use this to activate your data more quickly and effectively — and turn your data points into real results
Who is Omeda for?
Media organizations
Empower your organization by managing customer data in one place. Monetize your content and simplify collaboration as your organization grows.
Audience development teams
Get a 360-degree view of each user and unlock the insights that spark success with Omeda’s end-to-end audience management solution.
C-level
Consolidate customer data and drive sustainable revenue with Omeda’s all-in-one platform. Sell your value to stakeholders and invest your efforts in the right place.
Content producers
Scale your content operations without complicating your workflow. Get detailed audience insights, generate income, and connect with your readers.
Subscription circulation teams
Deliver issues on time and drive revenue from your content with our advanced data management and marketing tools.
Data management teams
Unify customer data from all touch points, automate processes and store data securely. Shift focus from admin to revenue-generating work.
Workflow Optimization
Ease collaboration, simplify attribution and invest in creative tasks with our streamlined tech stack. Evaluate success and growth opportunities with best-in-class reporting.
Marketing teams
Unify disparate data and activate your audience more efficiently with native CDP, email, marketing automation and subscription management functionalities.
Partners & integrations
Featured Resources
What is progressive profiling?
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Data Cleaning Best Practices For a Better Database
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Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers
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PMMI Media Group’s Impressive First-Party Data Growth
See the steps PMMI Media Group took to grow their first-party data – including the tools they used – to achieve their goal of converting unknown visitors to known.
Cahaba Media Group Reduces Audience Churn
Learn how Cahaba Media Group partnered with Omeda to reduce newsletter churn by implementing an automated re-engagement process.
B2B Marketing Improves Email Deliverability
Learn how B2B Marketing and Omeda partnered to build back sender reputation, improve inbox placement, and grow net unique opens.
Learn how a Customer Data Platform (CDP) can advance your audience strategy, including the seven plays most important to establishing your first-party data strategy.
This guide reviews the benefits of marketing automation and the must-have features of a top solution. Plus, learn the three elements needed to design campaigns that convert.
Learn all about first-party data, why it's superior to other types of audience data, and get our top five best practices to help you collect and leverage first-party data.
Our annual summit returns to downtown Chicago! Omeda Idea Exchange is a unique industry event created specifically for our clients and partners across the media industry.
Privacy & Security Best Practices
In this webinar, we reviewed best practices to manage consent and privacy preferences – and why it’s so important in 2023.
Bettina Lippisch, Vice President of Privacy & Data Governance at Omeda, shared tips for list maintenance, easy opt-outs and minimizing data collection and processing to drive your privacy strategy.
5 Ways PMMI Used CredSpark to Engage and Grow Their Audience
Learn how PMMI Media Group used CredSpark’s tools to gather audience data and increase brand engagement. This webinar covers five ways to transform your content into interactive experiences that drive engagement while enriching your audience data.
Emma Udell, Marketing and Data Manager at PMMI, joins Nick Grisch, Client Success Manager at Omeda, to review PMMI’s successful strategy and tips.
Increase Visitor Engagement Using Omeda’s Content Recommendation Feature
Watch the webinar recording for a demo of Omeda’s Content Recommendation tool. Learn how to deliver content recommendations to users based on their previous behaviors and the behaviors of other users in their cohort. A Personalization can be created to promote these recommended links specific to each user.
Curious to learn more about Omeda’s Content Recommendation feature? Discover more here.