Unlock your audience's full potential with Omeda
Omeda is enterprise software that combines subscription management, customer data platform, and email and marketing automation so you can manage, activate and monetize your audience more efficiently. Improve lead generation, spark engagement, reduce churn, and increase revenue — all in one unified platform.
Omeda is trusted by the world’s top brands
One destination to build and segment all your audience data
Bring all your data together with Omeda’s Customer Data Platform and Data Management Platform. Automatically capture behaviors through your website, events, email, mobile and even print.
Integrate new behaviors in real-time so you can automatically trigger campaigns and capture more details through integrated popups and inline targeting.
Design and automate marketing and email campaigns
Marketing automation built alongside data collection and consent management. Tailor comprehensive and nuanced email and automation campaigns with Omeda’s Odyssey marketing automation platform.
Seamlessly move and connect between datasets to create dynamic marketing campaigns to grow your first-party data. Add your favorite integrations from our app marketplace.
Subscription management perfected
Use Omeda’s Subscription and Fulfillment Management services to manage paid and free subscriptions, memberships, invoicing, autorenewals, digital and print fulfillment, and much more.
Build custom content meters and use Omeda’s suite of audience marketing tools to grow your subscriptions and audience engagement. Generate audience segments and custom reports on demand to make data-driven optimizations based on those insights.
Modernized data management and governance that scales alongside your organization
Omeda eliminates data silos by bringing together disparate data into one easily accessible location. Through identity resolution, dedupeing and automated workflows, we establish the most up-to-date, accurate view of your customers.
Use this to activate your data more quickly and effectively — and turn your data points into real results
Omeda takes in member data from every source and consolidates it into one simple-to-use platform.
Audience development teams
Get a 360-degree view of each user and unlock the insights that spark success with Omeda’s end-to-end audience management solution.
Scale your content operations without complicating your workflow. Get detailed audience insights, generate income, and connect with your readers.
Consolidate customer data and drive sustainable revenue with Omeda’s all-in-one platform. Sell your value to stakeholders and invest your efforts in the right place.
Data management teams
Unify customer data from all touch points, automate processes and store data securely. Shift focus from admin to revenue-generating work.
Unify disparate data and activate your audience more efficiently with native CDP, email, marketing automation and subscription management functionalities.
Empower your organization by managing customer data in one place. Monetize your content and simplify collaboration as your organization grows.
Subscription circulation teams
Deliver issues on time and drive revenue from your content with our advanced data management and marketing tools.
Ease collaboration, simplify attribution and invest in creative tasks with our streamlined tech stack. Evaluate success and growth opportunities with best-in-class reporting.
"Omeda has built a powerful marketing program that is driven by your own database, creating an almost seamless workflow and relationship management system. It really gives you the opportunity to create process efficiencies and optimize your investment by maximizing your usage of marketing tools."
"We love the fact that our multi-pub database is easy to query on many different levels. The Customer Search option is easy and displays all the necessary information broken down by publication and demos. The Odyssey is a wonderful function to promote our products."
"Omeda has some of the best customer service and resources around. Throughout our entire transition over to the Omeda platform, our reps were with us every step of the way. They have been invaluable in helping us get us up and running and have gone above and beyond whenever an issue has arisen."
Partners & Integrations
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Last updated: May 30, 2023
Last updated: October 23, 2023
Last updated: October 30, 2023
Haymarket Media Group used Omeda's metering and subscription management tools to increase their paid subscriptions by 56% in one year.
Becker's Healthcare used Omeda’s marketing automation solution to create a month-long series of weekly emails, which drove thousands of new contacts
Take a look at 1.8 billion emails sent through the Omeda platform in Q3 2023. Plus, get an update on Apple's Link Tracking Protection.
Struggling with your tech stack? You’re not alone. Keep these considerations in mind as you shop for new solutions.
Our annual summit returns to downtown Chicago! Omeda Idea Exchange is a unique industry event created specifically for our clients and partners across the media industry.
New email authentication requirements from Google and Yahoo are coming in February 2024. But how will these changes impact email deliverability? And how can you keep your email program running effectively?
In the webinar, we’ll get you up-to-speed on:
✅ Gmail and Yahoo’s new inbox protection rules
✅ what to know about NHI (Non-Human Interaction, aka click bots)
✅ why good sending practices are critical and how you can improve email deliverability
For even more on this topic, visit our new white paper, How to prepare for Google and Yahoo’s new email requirements.
Advertisers need to reach audiences on a growing number of platforms, all while facing tighter competition than ever. To drive revenue in this complicated landscape, publishers need to help their advertisers get as much as exposure as possible without wasting time and resources on unprofitable channels.
In this webinar, we’re spotlighting a company that’s doing it right: Questex. They’ve driven nearly $6M in ad revenue through its use of Content Channel, highly contextual ad placements that gave its partners full ownership of a topic on the Questex website.
Watch to learn how Questex gained a sustainable source of revenue — and strengthened its advertising relationships — through content channels.
Some key takeaways include:
✅ how to use Omeda’s CDP to create cross-channel advertising campaigns
✅ how to translate single website visits into sustainable, long-term engagement across channels
✅ how to drive positive ROI for your ad partners with content
Omeda’s marketing automation platform, Odyssey, provides many options for creating engaging and impactful marketing voyages. With Odyssey, users can guide each customer down an automated marketing voyage personalized to their individual needs.
In this 15-minute webinar, you’ll learn how to segment your audience within your Odyssey voyages to help you better engage your audience and optimize your marketing strategies.
Ryan Olson and Whitney Carrier from the Client Success team at Omeda lead the webinar and share best practices from other clients.