Northstar Travel Group Partners with Omeda to Simplify their Martech Stack
Last updated: November 13, 2018
Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services. Northstar is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and sports travel, incentives, and travel technology.
Omeda, being the expert in Audience Relationship Management, will personalize their full suite of offerings to help Northstar organize, govern and capitalize on their first party audience data. The company will be utilizing Omeda’s end-to-end audience platform including audience data management, email marketing, fulfillment/subscription management, and CDP solutions.
“Omeda continues to build and expand our platform and it is excited to bring on a premier partner like Northstar Travel Group to help them balance their technology needs with their audience data goals” says James Capo, Omeda’s Chief Revenue Officer.
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Northstar’s portfolio of solutions includes media brands, digital media, face-to-face events, online subscription information services, business intelligence, and content marketing solutions. Additionally, the company produces more than 75 face-to-face award-winning events in 13 countries.
“Let’s face it, the sheer volume of marketing technology tools on the market today is overwhelming. If you add in the complicated API’s and integration points, along with the enormous amount of audience demographic and behavioral data, it can take a small army of developers and digital media team members to keep everything running smoothly” said Roberta Muller, SVP Product Development of Northstar Travel Group. “We came to the point where we had to consolidate our martech stack to gain efficiency in the workflow and focus our resources precious time on digital transformation,” said Muller.
Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Omeda provides subscription fulfillment, email marketing, and CDP web behavioral and activation services. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.
About Northstar Travel Group
Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, M&C China, and Web in Travel. In addition, Northstar owns Phocuswright, the leading research, business intelligence, and event producer serving the fastest growing segment of the travel industry, online travel distribution.
Northstar Travel Group owns the Burba Hotel Network, the leading producer of hotel investment events globally, including ALIS, the largest hotel investment conference in the world produced with the American Hotel & Lodging Association in Los Angeles each year. BHN’s network includes over 25,000 hotel industry leaders in over 140 countries.
Northstar is also the majority shareholder in Inntopia, the leading SaaS e-commerce software, CRM database marketing and predictive analytics business serving the mountain destination, activities, hospitality, and specialty destination travel markets.
Based in Secaucus, NJ, the company has offices in New York, NY; Stowe, VT; Denver, CO; Edwards, CO; Los Angeles, CA; Costa Mesa, CA; Lombard, IL; and global offices in Singapore, Beijing, and Shanghai.
Northstar Travel Group is owned by funds managed by EagleTree Capital.
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