HubSpot vs Marketo vs Omeda
See how Omeda compares to HubSpot vs Marketo. If you’re considering which option is the best, this guide is for you.
|Native customer data platform capabilities|
|Built-in subscription management|
|Native email sending platform|
|Persistent customer ID tracking|
|Dedicated client success manager|
|Customizable reporting and analytics|
|Unlimited Lead Scoring properties|
|Best for large databases|
|Best for medium to enterprise businesses|
|Best for startups|
Ready to experience the power of Omeda's audience marketing platform?
All-in-one CDP, marketing automation and subscription management
Omeda’s customer data platform ingests, unifies and cleans data from every touchpoint you use to reach your audience, from email and social to website, print and offline engagement. Disparate audience data is stored in one central database, helping enterprises make sense of their disparate audience data and translate it into marketing action more quickly and effectively than otherwise possible.
Platforms without a native CDP, like HubSpot, only capture data from known leads and customers in active customer journeys. Omeda collects data from all known and unknown website visitors, then consolidates that information into one database to provide a single view of each customer. So your team has all the information they need to make an impact — all in one place.
Persistent customer ID tracking
On Omeda, all work and personal emails, mobile and laptop browser cookies, website activity and mailing addresses connected to one unified customer ID. So your customer profiles remain up to date even if someone changes job titles or contact information
Other platforms like HubSpot track customers by their email address, increasing the chances of creating duplicate records or contacting someone at the wrong email address.
Personalized customer support and tracking
Omeda provides a robust range of support resources so you can reach your audience growth goals as quickly as possible. New clients are provided with a dedicated client success manager, as well as additional technical resources to help with implementation and integration setup. Platforms like HubSpot and Marketo may not provide a live customer success representative or hands-on integration support, lengthening your time to impact and limiting your ROI.
Omeda also offers advanced reporting that captures engagements from every touchpoint, from demographic information to website behaviors, email engagement, subscription and payment history, and customer lifecycle history — no complex integrations or data transfers required. Other platforms like HubSpot or Marketo provide basic reporting, with advanced functionality limited to premium plans.
Unlimited seat licenses and custom permissions
HubSpot and Marketo charge more for additinonal seat licenses, so key stakeholders may not have access to key features or data on their platform. On Omeda, you can have unlimited users on your account and set individual permissions for each one, so everyone in your organization gets access to the data they need to make an impact — and nothing else.
Industry and company fit
Omeda is an end-to-end audience management platform with native email, marketing automation and subscription management capabilities, making it ideal for any company with a large audience that they’re hoping to monetize through content.
While HubSpot is built for small and medium-sized businesses, its feature set may be too limited for larger enterprise organizations.
Marketo’s suite of marketing tools are spread across multiple platforms, each of which require additional licenses. So while Marketo can scale for enterprise organizations, it may be too expensive for media and membership-based companies. It also lacks some of the key features media organizations need to make the most of their investment, including subscription fulfillment and billing , content metering, dedicated client support represenative and technical assistance.
Enterprises That Chose Omeda Over Others
"The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business."
"We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations."
"Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions."
Unlock your business's potential with Omeda's advanced audience profiling.
Schedule a demo to see the difference!