Treasure Data vs Lytics vs Omeda
|Why Choose Omeda Over Treasure Data vs Lytics||Omeda||Treasure Data||Lytics|
|All-in-one customer data platform (CDP), with native marketing automation and subscription management|
|Built for media companies|
|Extensive onboarding, integration and API support|
|On-site targeting and personalizations|
|Native omni-channel marketing automation|
|Content metering and monetization|
|Comprehensive real-time reporting|
|Automatic click bot identification and removal from reports|
|Best for media organizations|
|Best for small businesses|
Ready to experience the power of Omeda's audience marketing platform?
Extensive onboarding and integration support
Omeda is a customizable solution that emphasizes onboarding and training. The team provides ongoing integration and API support to ensure that the product fits each client’s individual needs and use case.
Treasure Data is a more of a self-service solution: It provides pre-built code, components, visualizations, and applications to help customers build their use cases, and doesn’t seem to offer custom integrations or setup assistance. if you’re new to CDPs, or need more hands-on help, you may need more support to achieve your goals.
Lytics customers have also mentioned long wait times with customer support. That lag time could disrupt or delay your campaigns if you’re having difficulty surfacing or exporting your CDP data.
Sophicated reporting that's connected to the rest of your tech stack
Omeda’s reports capture each audience member’s activity across every channel, from website and email to print, offline, and events. This gives you the game plan for reaching and driving results from everyone in your audience. Omeda’s website analytics solution provides detailed reports on pageviews, bounces, clicks and impressions from your known and unknown audience, as well as common referral sources and each user’s path across your site.
Omeda’s email reports also help you discover what’s delivering conversions for your business. It goes beyond vanity metrics to include heat maps, URL-specific reports, user-specific reports, click bot summaries, link and link category reports, and more. Dashboards can be customized to fit each team’s preferences.
Reviewers have mentioned that Lytics has limited built-in reporting and visualization features. They also comment on difficulties exporting their Lytics data to other tools.
Personalized on-site targeting
Both Omeda and Treasure Data help customers drive 1:1 interactions with their website audience. Omeda offers content recommendations tailored to each individual’s previous reading and purchase history, as well as targeted subscription renewal reminders, forms, and meters.
Treasure Data’s personalizations are more retail-focused, including personalized offers, product recommendations, and recommended next best actions. If you’re in media, you may prefer Omeda’s content-centered offerings over Treasure Data’s more generalized suite.
Lytics offers content recommendations and ad retargeting, but no other forms of on-site messaging. This could keep you from providing the fully customized experience your audience expects.
Native omni-channel marketing automation
On Omeda, you can collect and use your audience all from the same place. With its native email and marketing automation platform, you can create powerful cross-channel customer journeys that cover email, ads, and website targeting. Use your CDP data to create custom audience segments using 100+ different behavioral, demographic and/or purchase-based filters. Make your audience as specific and relevant as possible and watch the conversions come in.
Treasure Data offers customer journey orchestration, but this requires integrations with third-party solutions. Problems with these integrations could complicate your workflows and interrupt your campaigns.
Lytics helps customers re-engage their audiences through product recommendations and retargeting. However, it doesn’t provide a dedicated way to reach customers through email or orchestrate complex customer journeys. If that’s your goal, you’ll need to invest in another platform — and transfer your CDP data to that solution — in order to run campaigns.
Content metering and monetization
Omeda offers an extensive selection of paywalls, gated content and digital subscription-based services to help you monetize your content and drive revenue. Since Omeda’s connected to a CDP and subscription management solution, payments are processed right through the platform, then automatically added to the subscriber’s system of record. This way, you can easily query your audience by their subscription or billing date, then notify them about upcoming or failed payments.
Neither Treasure Data nor Lytics offer metering. So you would need to use an additional content gating service to meter your content and collect payments, then transfer those purchase records back to your database, all of which demands extra time and effort.
Automatic click bot removal from reports
Omeda automatically removes click bots from reports using 10+ different indicators. This helps you separate real clicks from fake activity and keep your lists safe. Omeda also gives you specific reports about click bot activity, so you can identify and address lists with high bot traffic.
Enterprises That Chose Omeda Over Others
"The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business."
"Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions."
"We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations."
Create powerful emails at scale and maximize your deliverability.
Book a demo to see the difference!