Marketing and data-powered solutions to maximize the value
of your audience

Omeda’s Integrated Audience Data Platform and tailored solutions are built for media, audience, and marketing professionals to grow their audience and revenue.

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Tired of the friction and frustration of disjointed workflows? Solve your media business challenges with an Integrated Audience Data Platform or tailored solutions designed with your business in mind.

Own, manage, and activate your first-party audience data to drive revenue

Get a clear view of your audience to drive precise targeting and content creation

Improve email deliverability with a trusted sending reputation and personalization to drive engagement

Convert unknown to known audiences to grow your subscription business

Connect your disjointed workflows, saving you time, money, and resources

Cross-sell products and other brands to increase loyalty and lifetime value

Ever look at your operations team and ask yourself why it takes so long to get things done? Ever ask why things are so hard and then look at your tech stack with the volume of systems and shake your head and say, ‘Oh, that’s why?’ Well, that was the boat we were in. We removed 3 systems and consolidated everything into a single technology stack on the Omeda platform, and our audience database grew by 37%.

Roberta Mueller

SVP of Product Development

NorthStar Media Group

Grow your audience. Grow your revenue.

Take the guesswork and grunt work out of managing your audience and workflows. Unify your siloed databases, disjointed tech stacks, point solutions, and processes into a single command-and-control center with the platform, tools, and expertise to accelerate audience growth and revenue.

Integrated Audience Data Platform

Customer
Data Platform

Aggregate your siloed first-party data into a single platform to get a complete audience view.

Audience Marketing Workflow and Process Automation

Deliver personalized and automated communications across email, SMS, social, direct marketing, and onsite.

Audience Channel Engagement

  • Email
  • SMS
  • Social Advertising
  • Direct Marketing

Reach and engage audiences through email and other channels, including SMS, social, and direct marketing.

Audience Subscription Management

Manage and engage subscribers to increase lifetime value and grow your subscription business.

Your Integrated Audience Data Platform is your command-and-control center for aggregating, activating, and accelerating the value of your audience. As an integrated or tailored solution, Omeda’s CDP, workflow and process automation, channel engagement, and subscription management arm you with the tools to power your professional media business.
Aggregate

Customer Data Platform

The only CDP built for professional media, publishers, and content creators. Aggregate your siloed first-party data into a single platform to get a complete view of your audience relationships and launch relevant activations.

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Data Ingestion, Organization, & Structure

Consolidate and standardize data from every touchpoint for an accurate, real-time view of your audience’s activities, behaviors, and relationships.

Dynamic Audience Segmentation

Automatically segment your audience using privacy-compliant first-party data, observed behaviors, and content engagement activity for precise targeting and measurable results.

Anonymous Audience Conversion

Convert unknown visitors to subscribers and engaged community members with the power of your first-party data and built-in content metering, registration, paywall gates, and progressive profiling tools.

Activate

Audience Marketing Workflow and Process Automation

Connect with your audience members to grow your relationships and revenue. Deliver personalized and automated content, communications, and experiences to earn audience attention while saving time and resources.

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Workflow Automation
Tools

Streamline workflows and orchestrate campaigns and data from a single dashboard to increase efficiency and deliver the experience your audience deserves.

Audience Journey and Personalization

Orchestrate a 24/7, always-on audience experience to drive deeper engagement and meet audience members on their terms across their preferred channels.

Multi-Channel Integrations and Campaign Orchestration

Integrate display and social media advertising campaigns for more efficient workflows, cohesive experiences, and audience optimization from a single dashboard.

Activate

Audience Channel Engagement

It doesn’t matter how exciting your content is if you can’t reach and engage your audience. Improve your email deliverability and engage audiences across SMS, social, and direct marketing with a robust and trusted platform for creating, sending, measuring, and optimizing audience engagement and performance. 

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Personalized and Automated Communications

Send personalized automated communications that capture attention across email and other channels to increase audience engagement and value. 

Built-In Email Performance and Deliverability Management

Increase and optimize deliverability with built-in tools, a trusted sending reputation, and proactive monitoring by the Omeda team.

Headless Email API

Seamlessly connect Omeda’s tools with your existing email interface or platform for a hassle-free integration that requires no training.

Engage and grow your audience with Omeda’s reputable email solution

Did you know your email service provider could be the culprit behind your deliverability challenges? Your professional media business requires a reputable email solution with robust tools and expertise to put your deliverability at the forefront, proactively monitoring and interceding on your behalf with ISPs when necessary.

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Activate

Audience Subscription
Management

Your audience is your competitive advantage. Take charge of your engaged subscribers and collect privacy-compliant first-party data to create thoughtful, relevant journeys that drive monetization, increase lifetime value, and grow your subscription business.

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Multi-Product Subscription Management and Segmentation

Aggregate siloed subscriber data into a single platform and collect privacy-compliant data to convert unknown to known audiences and grow your subscription business

Automated Billing, Invoicing, Auto-Renewals, and Payment Management

Get paid on time, every time. Prevent lapses in payment and increase efficiency with automated billing and renewals.

Customizable Paywall, Registration, Content Gates, and Progressive Profiling

Create a clear path to becoming a subscriber. Convert unknown visitors to subscribers and engaged community members using personalized and customizable paywalls and content gates.

Built on a foundation of data privacy,
governance, and security

Because your audience's data, privacy, and security matters, key functions (consent and opt-out management, retention tools, anonymization, PII removal, and data subject requests) are built into the platform to ensure you stay compliant with applicable laws and regulations. And we undergo regular independent audits and have earned SOC 1 and 2 accreditations to assure you and your audience that your data is safe and secure.

Media, audience, and business leaders get results with Omeda

See how media leaders, audience, marketing, and brand pros partner with Omeda to grow their audience and revenue.

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Ready to streamline your tech stack?
We can help.

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