Content producers use Omeda to generate more precise audience insights and satisfy their readers
Generate sustainable income from your work with less stress.
Omeda takes in user data from every touchpoint — from print and website to email — then stores it in one easily accessible database. This gives you the most current, complete picture of each reader’s interactions with your content.
Use this to create more detailed segments and learn more about your subscribers. Then use our native email, marketing automation and subscription fulfillment capabilities to give each reader the message that resonates most.
Best of all: It’s all housed in one database. So you can focus on what matters most: connecting with your audience.
Want to see Omeda in action?
Get a customized demo of how Omeda can help your business.
Engage your audience with personalizations
- Serve readers with on-page content recommendations based on their previous viewing history and purchases. Increase impressions and time on site while optimizing your user experience.
- Capitalize on your readers’ interest more quickly via trigger-based emails. Send promotions or offers when someone completes a pre-set action (downloading an eBook, purchasing a subscription, etc.).
- See how each visitor audience is interacting with your content with sophisticated website tracking. Turn unknown visitors into known readers that you can target with personalized content in the future.
Activate your audience to drive growth
- Create multi-dimensional audience segments based on user demographics and behaviors using our audience database. Do this at scale to reflect the nuances within your audience.
- Use Omeda’s native email service provider to target each segment with newsletters tailored to their individual interests. Make each message more meaningful and responsive by incorporating dynamic content into your emails.
- Streamline your workflow by combining audience database management, email and subscription fulfillment in one easily accessible platform. Maintain smooth collaboration and productivity as your team scales.
Maximize revenue and ROI from your content
- Collect more first-party data on your audience via form submissions, website tracking, email and more. Leverage this to attract more valuable sponsorships.
- Maximize income via paywalls, content gating and/or paid digital subscriptions.
- Use website tracking data to identify common characteristics among loyal followers and lapsed audiences. Adapt your content strategy in response to remain top of mind for your audience.