Data management teams save time and limit risk with Omeda
Spending too much managing customer data? Omeda helps companies break down data silos by unifying customer data from every touchpoint.
Automated workflows ensure that data is cleaned, standardized and stored in one secure place for your whole team to use.
Nightly file sweeps and API drops remove the manual labor from the data management process. So you can spend less time cleaning and maintaining your customers’ data, and more time on higher-priority tasks.
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Manage customer data from one central database
- Omeda takes in customer data from every touchpoint — from events and email to print — then stores it in one easily accessible database. Get the most current, complete picture of each customer’s interactions with your company.
- User records are stored under a single persistent customer ID rather than email address or phone number. So your customer profiles remain up to date even if someone changes job titles or contact information.
- Use a single customer view to generate more relevant insights and stay ahead of your competition.
Combine data silos to use your data more quickly
- Customer data flows in and out of the platform via nightly, weekly or monthly automated file drops, file sweeps and/or APIs. So every form submission ends up in your system of record, no matter what form they’re using.
- Save time and resources by eliminating the need for third-party systems and sprawling IT teams. Maintain secure data access without incurring unnecessary costs.
- Customizable database views give each team member the data they need in a format they understand.
Reduce risk of breaches and regulatory issues
- Omeda’s centralized model makes it easy to manage consent across every channel you use to reach your customers.
- Fulfill deletion and compliance requests in just a few clicks with Omeda’s one-stop-shop database.
- Grant, revoke and edit internal access to personally identifiable information from one location.
Spend less time on cleaning and standardization
- Spot and remove duplicates and errors before they’re stored via automated identity resolution, deduping and other workflows.
- Automated field mapping ensures you’re only collecting the fields that matter most to your business — and that it’s stored in a format your whole team understands.
- Eliminate the need for third-party systems and sprawling IT teams. Make your data more prescriptive and actionable without incurring unnecessary costs.