Join us in Chicago for OX6

Measure twice, and keep measuring: Best practices for creating a data-driven media strategy

Media companies are collecting more data than ever. But with so many data points at your disposal, how can you decide what metrics matter most? Mitch Bettis describes how Arkansas Business developed its data-driven approach — and how you can use their playbook to drive engagements and growth in 2023.

Guess who’s back, back again: Engage your attendees in the new events landscape

The integration of tech into event planning transformed the way we plan and evaluate events — and there’s no going back. How can event managers adapt their content to meet their audience’s new preferences? Catherine White and Liz Irving join us to share the roadmap for standing out in the new age of events.

Content is (still) king: How editorial can drive engagement AND sales

Creating one viral story or video is hard enough. But consistently creating content that meets business objectives is even more challenging. Jim Kirk tells us how Crain’s uses content to drive sales, subscriptions and sustainable business growth without sacrificing quality.

The ins and outs of creating a sustainable media business

Previously Editor in Chief of Digiday, Brian Morrissey launched The Rebooting, which helps media professionals make sense of the ever-evolving media business landscape. In this session, Brian and a special guest discuss the media industry’s pressing issues and give actionable advice to inform your own strategy.