OX6 - Omeda Idea Exchange

Join us in Chicago for OX6

May 10-12 at the Loews Chicago Downtown Hotel

The annual Omeda summit is back! This unique industry event is created specifically for our clients and partners across the media industry. Spend three days in Downtown Chicago, connecting, learning, and exploring the many facets of the media landscape.

Registration has closed.

Please contact marketing@omeda.com for questions.

OX6 Agenda

The Omeda Idea Exchange is a summit to learn, network and innovate with industry peers. Pack your bags and big ideas and join us in Chicago. Gain insights and strategies from guest speakers, power panels, industry research, roundtables and success stories.

See who’s speaking at OX6

Jessica Sibley, CEO of TIME, and Brian Morrissey, Founder and CEO, The Rebooting

The ins and outs of creating a sustainable media business

Jessica Sibley, the CEO of TIME, will join Brian Morrissey, former Editor in Chief of Digiday and founder of The Rebooting, to discuss her exciting journey at TIME so far and what’s next on the horizon, including: 

  • Takeaways from her transition to CEO of TIME after eight years in the C-suite at Forbes  
  • The strategy behind TIME’s success in innovative new platforms like Studios, TFK, etc. 
  • Engaging attendees in person with TIME events and how these experiences convene world leaders and entertainers from Taylor Swift to Nancy Pelosi and Dwayne Johnson
  • The story behind that iconic Bad Bunny cover 
  • Her blueprint for bringing a 100-year-old brand into the next 100 years

Mitch Bettis, CEO, Arkansas Business

Measure twice, and keep measuring: Best practices for creating a data-driven media strategy

Media companies are collecting more data than ever. But with so many data points at your disposal, how can you decide what metrics matter most? Mitch Bettis describes how Arkansas Business developed its data-driven approach — and how you can use their playbook to drive engagements and growth in 2023.

Liz Irving and Catherine White

Catherine White, CMO, Bisnow
Liz Irving, CMO, Clarion

Guess who’s back, back again: Engage your attendees in the new events landscape

The integration of tech into event planning transformed the way we plan and evaluate events — and there’s no going back. How can event managers adapt their content to meet their audience’s new preferences? Catherine White and Liz Irving join us to share the roadmap for standing out in the new age of events.

Jim Kirk, Group Publisher and Executive Editor, Crain's City Brands

Content is (still) king: How editorial can drive engagement AND sales

Creating one viral story or video is hard enough. But consistently creating content that meets business objectives is even more challenging. Jim Kirk tells us how Crain’s uses content to drive sales, subscriptions and sustainable business growth without sacrificing quality.

Alex Lytle, Director of Digital Engagement, Gardner Business Media

Omeda Success Story: The Five Omeda Tools That Help Gardner Business Media Improve Digital Opportunities 

Alex Lytle, Director of Digital Engagement at Gardner Business Media, discusses how his team uses Omeda to grow engagements and revenue.

Vesna Moore, Director of Audience Development, Annex Business Media

Omeda Success Story: Lead Driver, One Year Later

Vesna Moore, Director of Audience Development of Annex Business Media, provides an update on her team’s Lead Driver campaign.

Rick Ellis, Director of Audience Management, CFE Media and Technology

Omeda Success Story: CFE Media’s Data-Driven Messaging Strategy

Rick Ellis, Director of Audience Management of CFE Media and Technology, discusses his team’s empirical approach to messaging and targeting.

Eric Fusco, Senior Audience Development Manager of Haymarket

Omeda Success Story: Converting Free Trials to Paid

Eric Fusco, Senior Audience Development Manager of Haymarket, shares how his team has harnessed Omeda’s tools to drive more revenue from free trial users.

Josee Archer, Director of Digital Audience Development, Questex

Omeda Success Story: Integrated Content Channel Campaigns

Josee Archer, Director of Digital Audience Development of Questex, discussing how Questex uses Omeda to execute more integrated omni-channel campaigns.

Ronda Hughes, VP Marketing & Audience Development, AC Business Media

Omeda Success Story: Lead Scoring: Boosting Engagement and Monetization

Ronda Hughes, VP Marketing & Audience Development of AC Business Media, discusses how her team qualifies leads and improves engagement with Omeda’s lead scoring tool.

Paul Daniel, Director of Audience, Randall Reilly

Omeda Success Story: Translating Data Into Engagement 

Paul Daniel, Director of Audience at Randall Reilly, shares his team’s approach to data-driven content development and audience strategy.

Hotel Information: Loews Chicago Downtown

We are excited to return to the Loews Chicago Hotel

Reserve your spot at the elegant Loews just a few blocks off of Michigan Avenue.

Click below & reserve your room rate, or call 877-868-8232.

Past Attendees Include:

  • Access Intelligence
  • Annex Business Media
  • Babcox
  • Becker's Healthcare
  • BNP Media
  • Endeavor Business Media
  • Northstar Travel Group
  • PMMI
  • Randall Reilly

OX6 Bootcamp

New at OX6! Join us Wednesday afternoon, before OX6 officially kicks off, to deep dive into advanced topics. Exclusive to OX6 attendees, the 90-minute courses cover Audience Growth, Audience Engagement, and Paid Subscription Growth.

OX6 Awards

Did you create a winning campaign to capture more engagement, drive revenue, or get more leads? Submit your story for a chance to be featured on stage at OX6!

Bringing a Group?

(4 or more team members)

Email us at marketing@omeda.com to secure a group rate of buy 3 passes, get the 4th comped.

Want to learn more about Omeda Idea Exchange? Check out the sessions from OX5.