Email Engagement Report for Q4 2024

Curious about how your team’s email marketing efforts compare to others in the media industry? Each quarter, we update anonymized data from our media clients so you can understand how your emails are performing.

In 2024, Omeda clients sent 7.6 billion emails from our platform. Now that the Q4 numbers are in, we’re excited to share 2024 trends and insights that you can use to improve your email marketing in 2025.

Covered in this report:

• Email marketing benchmarks for the media and publishing industry
• Performance benchmarks by email type: newsletters, promotional/ads, events, surveys/research
• Deep dive into newsletter email benchmarks + subject line length data