Newsletter Benchmark Report for Media H1 2026

We analyzed nearly 2 billion newsletter sends across media publishers to answer the question every audience team asks: what does “good” actually look like? The result is a clear, no-fluff benchmark for open rate, CTR, and click-to-open — plus the one factor that predicted engagement better than the size of your list.

What’s inside:

• The typical open, click, and click-to-open rates — and the range most programs land in
• Why consumer and enthusiast newsletters engage about twice as much as B2B
• How engagement and deliverability held steady across six months
• The metric to trust (not open rates)