Blog

Publishers talk about audience data all the time. Most collect plenty of it. Many invest in reporting tools. A growing number even say they have a data strategy. But far…

The tone across media has shifted — and nowhere was that clearer than at A Media Operator Summit. Heading into 2026, operators are prioritizing sustainability over speed, and execution over…

Every marketer wants to deliver more relevant content. But when your team is producing dozens—or hundreds—of articles, newsletters, and campaigns each week, it’s nearly impossible to keep up. Manual tagging…

Stop guessing and start growing: How Omeda’s Audience Insights turns data into action You’ve spent years collecting and unifying first-party data, from email engagement and subscription behavior to web activity…

For years, digital revenue for publishers meant selling more ads: banner takeovers, video units, and “chum boxes” stuffed onto every page. But that model is showing its cracks. Audiences are…

In the past, consumer media companies thrived on traffic-driven revenue, relying heavily on third-party platforms like Google and Facebook to fuel audience growth. But as these platforms evolve and privacy…

You know your market. But do you know your digital audience?  Local broadcasters have long held the crown when it comes to trust, reach, and relevance. For decades, you’ve been…

In our latest State of Audience report, we learned that the most important source of revenue for audience-driven businesses are digital ad sales. (94% cite advertising as their primary growth…

Many companies rely heavily on marketing through non-owned channels like Google and Meta. While these platforms provide access to large audiences and advanced advertising tools, they also present significant risks.…

How Firecrown Unifies and Uses First Party Data to Win—with Insights from COO, Nicole McGuire In a world of tightening privacy regulations and fading third-party cookies, unified first party data…

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their…

In or State of Audience Report, media professionals in 2025 and 2024 expressed strong interest in growing their audience size. (In 2024, nearly 70% of respondents naming it as a…

Despite uncertainty in the global economy, the ad market is expected to grow by 4.9% in 2025, according to experts at Magna, one of the world’s largest ad buying firms.  …

In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…