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Many companies rely heavily on marketing through non-owned channels like Google and Meta. While these platforms provide access to large audiences and advanced advertising tools, they also present significant risks.…

How Firecrown Unifies and Uses First Party Data to Win—with Insights from COO, Nicole McGuire In a world of tightening privacy regulations and fading third-party cookies, unified first party data…

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their…

Media professionals said that growing their audience size and segments was their top priority in 2024, with nearly 70% of respondents naming it as a top three priority in our…

Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms.  …

In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…