The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

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Should I resend my email?: How to decide

You spent hours planning your latest email, only for it to underperform. With so much at stake, you might be tempted to take another…
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Enterprise Marketing Automation Platforms: Most Important Features

Enterprise marketing automation platforms automatically unify and manage marketing processes and campaigns, across multiple channels.    Using drip campaigns, marketers can guide customers through a…
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The Ultimate Guide to Marketing Enterprise Solutions

A marketing enterprise solution can help companies unlock critical revenue opportunities and help you engage your audience. But the massive time, expense and coordination…
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6 Proven Ways to Attract Advertisers and Increase Readership

Despite uncertainty in the global economy, the ad market is expected to grow by 4.9% in 2025, according to experts at Magna, one of…
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What is the best time to send an email?

What is the best time to send an email? Surprisingly, there’s no consensus among email marketers. And it’s only gotten more complicated in recent…
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Use your first-party data to personalize at scale with Omeda’s content recommendations

In the post-traffic era, you can’t rely on passing buzz to build your media business. Now, you need need to put your audience first,…
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The Hidden Risks of Programmatic Advertising

In February 2023, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads…
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The hidden risks of programmatic advertising

In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept…
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How to close the trust gap and increase lifetime value

As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow…
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What can the media industry take away from the streaming industry shakeup?

Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either.   Because the rise of streaming services in the early…
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Email Design Best Practices for 2024

Effective email design makes the difference between earning clicks and getting bounces. With some simple design and copy optimizations, you can make your emails more…
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The case against composable CDPs

Companies are taking in more data than ever — and most of them are putting it to waste.    Thanks to the pandemic-induced acceleration of…
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How do CDPs secure customer data?

Our phones are listening to us. Our targeted ads can read our minds. In my case, my TikTok algorithm took 8 hours to realize…
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Scaling up your media business? Here’s where to start.

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built…
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How to Plan and Streamline Your Tech Stack in 2023

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend…
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