The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

Read Blog

The 5 Most Important Email Marketing Trends of 2023

Email remains one of the most cost-effective, successful and highest-impact marketing channels out there. But that’s only true if you’re keeping up with the…
Read Article

What is a customer data platform (CDP)?

Personalization has become table stakes for digital customer experiences: According to McKinsey’s Next In Personalization Report, 67% of consumers expect companies to give them…
Read Article

Email list segmentation strategies and best practices to help you get started

Segmentation is one of the most effective ways to personalize your email marketing and ensure that your messages resonate with your audience.  Learn how…
Read Article

7 best practices to optimize your transactional emails

Transactional emails – like welcome emails, order confirmations, and receipts – have an open rate of 40-50% and click rates of 10-20%, more than…
Read Article

Re-engagement campaigns: how to win back lost subscribers

Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our email engagement research, only 33 percent of…
Read Article

Omeda Named a 2022 Top Workplace by Chicago Tribune

CHICAGO – (November 04, 2022) Omeda Holdings, LLC has been awarded a Top Workplaces 2022 honor by Chicago Tribune Top Workplaces. The list is…
Read Article

How long should my email subject line length be?

You spend precious time creating emails that will resonate and drive revenue for your business. But if your subject lines don’t convince audiences to…
Read Article

What is the best day of the week to send an email?

What is the best day of the week to send an email? Tuesdays, Wednesdays and Thursdays have traditionally been favorites, as marketers want to…
Read Article

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers

For many B2B marketers, email performance is not just a sales metric anymore.  Today, the results of an email campaign drive marketing programs and…
Read Article

U.S. Federal Privacy Law on the Horizon: What’s in the Proposed American Data Privacy and Protection Act (ADPPA)?

In May 2022, the U.S. Congress introduced the American Data Privacy and Protection Act (ADPPA), which was amended and passed on for a House…
Read Article

All the data parties (zero-party, first-party, second-party and third-party) explained with examples

You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended?…
Read Article

Omeda Announces Strategic Growth Investment from Sverica Capital

Partnership and investment will drive Omeda’s ability to help clients grow their first-party data Chicago, August 2, 2022 – Omeda, the industry’s premier first-party…
Read Article

Top 10 Security Tips That Will Keep You and Us Safe

From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security…
Read Article

2025 U.S. state privacy law tracker

With a new year comes new state-level privacy regulations — and it’s on you to stay on top of every new change. Keep these…
Read Article

80 Media Industry Acronyms You Should Know

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling…
Read Article

Get the latest articles to your inbox

Subscribe to updates