The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

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Top 10 Considerations to Make When Buying a CDP

There are so many reasons to purchase a customer data platform (CDP). From the 360-degree customer profile, to the automatic integration of rich behavioral…
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How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To

  Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would…
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3 Top Benefits of a Customer Data Platform

When it comes to CDPs, there are numerous benefits, many of which speak for themselves. In order to understand the benefits, let’s first define…
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The Quest for Email Deliverability: The Ultimate Guide to Email Best Practices

Last year, over 300 billion emails were sent globally. In the Omeda ecosystem, 4.7 billion emails were sent across 185,000 different deployments. While every…
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Why You Should Prioritize First-Party Data Collection & How a CDP Can Help

Knowing the value of first-party data and prioritizing it is what will set you apart from the competition. Accepting that not all data is…
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How to Utilize an Email Footer to Improve the Customer Experience

Have you ever been enjoying a nice, meeting-free Friday afternoon when an email lands in your inbox, filled with customer angst about trying to…
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Omeda Recognized as Best Customer Data Platform (CDP) by SIIA

For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com Omeda Recognized by SIIA as Best Customer Data Platform (CDP) Omeda’s CDP Earns Prestigious Industry Recognition CHICAGO, IL…
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Four Engagement Trends That Drive Email Deliverability

The key to a strong email deliverability strategy lies in consistency, continuous improvement, and most importantly—engagement. Engagement trends have a huge impact on deliverability,…
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How are you Tracking Metrics and Conversions? 4 Key Items to Consider When Building Your Plan

The team drafted this blog after listening to questions that were coming in from diverse industries on how to track metrics and conversions. While…
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BlueToad Announces Strategic Partnership with Omeda Holdings LLC

Leading content delivery platform to provide responsive digital editions to Omeda’s Mozaic customers Chicago, IL. – May 11, 2021 – BlueToad, a leading content…
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Omeda Named SIIA Business Technology Product CODiE Award Finalist for the Best Customer Data Platform (CDP) Category

  For Immediate Release:Omeda Contact:marketing@omeda.comSIIA Communications Contact:SIIA@methodcommunications.com The Omeda Customer Data Platform Earns Prestigious Industry Recognition Chicago, IL  (May 7, 2021) Omeda, today announced…
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4 Email Messaging Best Practices to Boost Deliverability & Master the Inbox

Messaging best practices are just as important to deliverability as things like engagement and list quality. To put it simply—words matter. As experts in…
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ART & SCIENCE – The Marketer’s Need for Balance [Part Two]

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects…
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5 Non-Traditional Marketing Ideas to Cut Through the Clutter

  Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting.…
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Why You Should be Performing A/B Testing on Your Marketing Efforts & What to Test

 A/B Testing has been used by marketers for almost a century. According to a Harvard Business Review article, it originated when the statistician and biologist, Ronald Fisher, discovered some of the…
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