The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

Read Blog

Tips & Reminders: Audit and Interim Issues

by the Subscription Management Team With audit and interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things:…
Read Article

Top 10 Ways to Curate Strong Content – Lessons Learned from The Digital Summit at Home.

Over the last few years, the Omeda team has attended the Digital Summit Live in Chicago. This past February we attended the content focused…
Read Article

First-Party Data – 4 Strategies for Converting Unknown to Known.

First-party data grows increasingly crucial as we consider the addition of new privacy laws and the disappearance of the third-party cookie. One thing remains…
Read Article

Personalization Performance Metrics: On-site popups and modals

What we learned from 3,700 campaigns and 160 million impressions: Overview: The Personalization tool is part of Omeda’s CDP solution and lets publishers target popup modals…
Read Article

The Do’s and Don’ts of Developing and Selling Integrated Programs.

How are you developing integrated programs to drive new revenue? Are you utilizing evergreen materials? What is the ideal team structure? How are you…
Read Article

Client Success Manager

Marketing & Client Success ¦ Chicago, IL ¦ Full-Time Updated: January 19th, 2021 Position: Omeda’s Client Success Manager will work with a portfolio of enterprise clients…
Read Article

Omeda Acquires Subscription Fulfillment Business from ESP Computer Services

ESP subscription clients will migrate to Omeda’s full-stack solution built for professional content creators Chicago, IL – January 13th, 2021 – Omeda, the industry…
Read Article

Virtual Events Do’s and Don’ts – Part Two

Earlier this year we published our initial Virtual Events Do’s and Don’ts insights. As virtual events have had time to evolve, we thought it would be timely…
Read Article

CPRA: California Privacy Rights Act

California votes passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”) on November 3, 2020. The CPRA makes changes to the…
Read Article

How to choose a consent management platform (CMP)

As data privacy continues to change and evolve, and become more pertinent for every business, implementing a way to gain consent from your audience…
Read Article

Why Now is the Time to Embrace Your Web Tracking & First-Party Data

Web tracking is a powerful and useful element of audience marketing. Omeda’s web tracking script is something that is often set up, but never utilized at its full potential. Understanding…
Read Article

Black Friday Emails: Are You Ready?

 While this holiday season will be different due to the pandemic, there will still be a flurry of promotional emails into your audiences’ inboxes. During this…
Read Article

Taking a Look at the Longevity of Your Audience

Growing your audience is always top of mind for brand and marketing professionals. Whether growth is driven by adding new names to your database or…
Read Article

Omeda Acquires Creative Data Services

CEO Jeff Heine and team to join Omeda as clients transition to the Omeda platform Omeda, the industry leader in enterprise audience relationship management…
Read Article

Top 3 Benefits to Utilizing a Consent Management Platform (CMP)

Gaining Consent With the recent flurry of privacy laws (GDPR, and needing to opt-in) and (CCPA, needing to opt out), many are looking for…
Read Article

Get the latest articles to your inbox

Subscribe to updates