The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

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Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)

Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces…
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The Impact of Apple’s Mail Privacy Protection – 6 Months Later

On September 20, 2021, Apple rolled out Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices.…
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Omeda Named a Leader in G2’s Spring 2022 Grid® Report for Email Marketing

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Spring…
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7 Steps to Accelerate Your Top-of-Funnel Audience Growth

If you’re looking to grow your audience, a strong top-of-funnel marketing strategy is critical. Potential customers at the top of your funnel need to…
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Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing…
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How to Improve Email Deliverability & Engagement

Email deliverability used to be a technical issue. Today, it’s a strategic one. Google and Yahoo are now enforcing stricter bulk-sender requirements — including…
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apple-mail-privacy-protection

The Impact of Apple’s Mail Privacy Protection – What We Know So Far

Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS…
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Omeda Named a Leader in G2’s Winter 2022 Grid® Report for Email Marketing

Omeda, the leader in enterprise audience relationship management and activation, is excited to share that it has been named a Leader in G2’s Winter…
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Omeda’s 10 Best Resources From 2021

The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of…
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Avoiding the Spam Folder: 175 Email Trigger Words & Phrases That’ll Land You in Spam

Ask any marketer what they dislike the most about email marketing and you’ll likely hear something about filters and the dreaded spam folder. We…
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Two Years Running – Omeda Receives Chicago Tribune Award for the Top 2021 Workplaces

Chicago, IL – November 5th, 2021 – Omeda, the industry leader in enterprise audience relationship management and activation, today announced that it has been…
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Don’t Get Burned – Apple’s “Hide My Email” Feature & Impact on Email Deliverability

Curious about Apple’s new Hide My Email feature? Designed to keep Apple Mail inboxes free of spam, Hide My Email is a service that…
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4 Tactics to Increase Paid Subscription Revenue

While compelling content is still the biggest factor in increasing sales for publishers, a mix of targeted marketing promotions and online tactics can give…
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Omeda Recognized as Finalists by the 2021 AdExchanger Awards and the 2021 Digiday Technology Awards Across Multiple Award Categories.

Chicago, IL – October 6th, 2021 – Omeda, the industry leader in enterprise audience growth, engagement and revenue, received recognition as finalists in several…
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10 Email Marketing Strategies for Apple’s Mail Privacy Protection Release

Last week, we released a blog sharing our firsthand findings on how Apple’s Mail Privacy Protection release is going to impact email marketing. Since…
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