Omeda’s Customer Data Platform Earns Nod from Industry Leaders
Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and business technology.
Omeda’s CDP has been nominated four times previously and won the Best CDP category in the 2021 CODiE Awards. The Omeda CDP empowers audience developers to create sophisticated cohorts based on both attributes and behaviors, while seamlessly engaging these audiences with unique content and offers. While other CDPs are designed to provide a simple point solution strategy, Omeda’s CDP is part of an overarching audience orchestration strategy. The solution features:
- Web Tracking
- Real-time Data
- Native Solutions
- Data Segmenting
- Enhanced Marketing Automation
- External Integrations
Omeda’s CDP powers advanced web behavioral tracking segmentation and activation for over 60 companies across over 800 websites. As one of the only CDPs built on a fully-managed audience database complete with native email, marketing automation and subscription fulfillment functionality, Omeda provides the industry leading, end-to-end audience management solution. Through combining a CDP and marketing automation platform, marketers can effortlessly target in real-time based off of demographics, web behaviors, email behaviors and product subscriptions.
“For over 40 years, Omeda has been hard at work perfecting audience development. Our unique full-stack solution enables professional content producers to build, engage, and monetize audiences at scale. We’re thrilled for our 4th nomination in a row, and to come back to the CODiE Awards as the defending champion in the Best CDP category.”
– Tony Napoleone, Vice President of Client Experience, Omeda
The SIIA CODiE Awards, the long-running, premier awards program for the software and information industries are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. Omeda was picked as one of 137 finalists across 43 business categories in a talent-packed field of nominees.
“The 2022 CODiE Award finalists highlight the products and people who drove their industries forward through innovative products and leadership in these uncertain times. These honorees continue the proud tradition of CODiE Award finalists of recognizing the most impactful products, services and leaders of their time, setting a foundation for the next generation of innovators. Congratulations to all who received this well-earned acknowledgment.”
– Jeff Joseph, President, SIIA
The SIIA CODiE Award are the industry’s only peer-recognized awards program. Finalists are determined by industry experts. The 2022 CODiE Awards winners will be announced during the virtual winner announcement celebrations on June 8 and June 9, 2022.
Details about each finalist are listed at https://siia.net/codie/codie-finalists/.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About Software and Information Industry Association (SIIA)
SIIA is the only professional organization connecting more than 450 data, financial information, education technology, specialized content and publishing companies. SIIA’s diverse members provide the critical data, content and information that drives the global economy, informs financial networks, connects learners and educators, and drives innovation. Learn more at siia.net.
About Omeda Holdings LLC
Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching and data activation. Offering everything from subscription fulfillment, email marketing, CDP web behavioral and activation services, Omeda delivers a full suite of customizable services to best meet the needs of any media company. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data-driven revenue opportunities.
###
