The Omeda Blog

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Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

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To Gate or Not to Gate – That is the Question

With recent events changing our online behavior and businesses, the age-old question comes to the forefront again – to gate or not to gate.…
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Omeda Asks: Nick Giallourakis – Elephants and Tea

Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to…
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Omeda Has Been Named as a SIIA Business Technology Product CODiE Award Finalist for the Best Customer Data Platform (CDP) Category

For Immediate Release: Omeda Contact: Kate Ferrara, Marketing Manager kferrara@omeda.com 312.312.2036 SIIA Communications Contact: Jennifer Baranowski jbaranowski@siia.net 949.448.0545 The Omeda Customer Data Platform Earns…
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Marketing Opportunities While We Social Distance

As our industry navigates through these unchartered waters and challenging times, we here at Omeda have been forced to adjust, and in some cases…
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A Four Year Reflection from Our CEO, Aaron Oberman

Omeda Purchased Hallmark Data Systems As I reflect on my time at Omeda, a lot has changed over the years, but the past four years have…
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Omeda Asks: Annex Business Media About Podcasting

Omeda Asks is a new interview series that we’ve launched in 2020.  The conversations are structured around sitting down with our clients to gain…
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Doing More with Less: Why Automating and Utilizing Data is Crucial for Audience Marketers

In the current publishing climate, marketing teams are being asked to tackle an increasing amount of objectives. Teams often times are small, but expectations…
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Audience Part Two: Five Ways to Grow Your Audience as a New Brand

Whether your boss has given you free rein to put a plan in motion to start building your audience, or you have branched out…
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New Google Chrome Cookie Changes and Their Effect on Omeda’s Web Behavioral Tracking

Not all cookies are created equal – like Mrs. Fields Cookies vs. Oreos or Ben’s Cookies vs. Girl Scout Cookies. The same goes for…
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Where Will You Find the Next Big Idea?

The Best Ideas Can Come From The Most Unexpected Places One of the largest impacts of the current environment is the toll on relationship-building…
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Audience Part One: Five Ways to Grow Your Audience as an Established Brand

2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution…
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The “Dreaded Millennials” – Changing the Brand Game For the Better

Over time, millennials have created some negative sentiments towards them in society. We’re sure you have heard all of the qualities and behaviors that…
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Canada’s Annex Business Media Partners with Omeda to Drive Revenue with Audience Relationship Management

Chicago, IL – OMEDA welcomes a new international client partner, Annex Business Media, Canada’s largest business-to-business media company. Annex will be utilizing Omeda’s full…
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Salesforce Finally Sees the Power of a Unified Customer View

Salesforce recently announced a new solution that will be joining their suite of tools, the ”Customer 360 Truth” product. What the company is referring…
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Get the Most Out of the Events You Attend

Every year the fall is packed with conferences and events. Our team has been on the road for consecutive weeks at a time attending…
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