The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

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The Reason Why Your Click-Thru Rates Are Randomly Jumping

Reviewing your email performance metrics is an important part of your promotion plan, especially for determining the effectiveness of changes you made to your…
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Video Part One: 5 Ways to Utilize Video Content Now

Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for…
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Your Odyssey Voyage Checklist

What to Check Before Taking Your Voyages Live As our team has begun implementing Odyssey into our own marketing promotion strategy, we have encountered…
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Don’t Let Unknown Solutions Hold You Back from Growth and Innovation

At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best…
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New Client Partnerships for Omeda in 2019

  Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio,…
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Everyone Is a Publisher

A New Outlook on How Publishers Should Interact with Advertisers that Publish Within the marketing and publications industry, we have gone through several periods…
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Is a 360-Degree View of Consumers the Latest Buzzword or Is It Truly Attainable?

For the past couple years, a 360-degree view of consumers has become an ever-increasing, catch-all term promised by MarTech companies in order to sell…
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The Five-Step Guide to Metering Content

One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This…
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The Three-Step Plan to Add Lead Nurturing to Any Event

Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in…
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Omeda Launches Content Metering

PRESS RELEASE CDP Solution Provides New Options for Audience Conversion and Monetization Chicago, IL: Today, Omeda, the industry’s leading audience relation management platform, announced a…
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OX3 Speaker Presentations

We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and…
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Feeling Crummy about Third-Party Data? That’s Probably Because Google Chrome Just Gave the Cookie Jar a Shake.

Google just announced that its Chrome browser will be making some consequential changes to how cookies are handled by the browser. The goal is…
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OX3 – John Yedinak from Aging Media Network and Sean Griffey from Industry Dive

Our CRO, James Capo, played a little game called Wait…Explain Yourself with John Yedinak, President of Aging Media, and Sean Griffey, CEO of Industry…
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OX3 – Linda Longton from Randall-Reilly

Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating…
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OX3 – Jessica Cole from Becker’s Healthcare

CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on…
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