The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

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OX3 – Matthew Yorke from Northstar Travel Group

Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and…
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OX3 – Joel Hughes from Ensemble IQ

Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t…
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OX3 – Jeff Litvack from AdWeek

Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top…
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Key Takeaways from OX3 – The Third Annual Omeda Idea Exchange

  OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media…
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Q1 2019 Email Engagement Stats

Last year, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2,  Q3, and…
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Reliability and Accountability Continue to Rise in the Digital Media Space

Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article…
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Yahoo Is Purging Abandoned Accounts

Verizon Media = Yahoo + Verizon + AOL While the Verizon Media merger may be ‘old’ news, what is new is that within the…
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Apple News+ Is Here and Everyone Should Be Paying Attention

What’s Happening? In case you missed it, on March 25th Apple News+ was released on the Apple News app. This new service added over 300…
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How to Utilize Your Audience List and Create Strong-Performing Email Campaigns

In the past month, we’ve looked at email campaigns’ trends – specifically for enewsletter – and what goes into a successful deployment. Your audience…
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The Importance of Cleaning and Refining Your Email Audience List

Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was…
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ART & SCIENCE – The Marketer’s Need for Balance

Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People…
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The Reality Behind Email Subject Lines

Many of our clients have expressed interest in email subject lines. Specifically, what strategies will grab customers’ attention and improve e-promo efforts. Focusing our…
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Grow Your First-Party Audience by Converting Unknown Visitors to Known Customers

Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is…
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What’s Old Is New – The Paid Subscription Model

An article published by the Wall Street Journal detailed Condé Nast’s decision to put all of its publications behind paywalls by the end of…
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Omeda Web Forms Best Practices – Part Two

Webforms Best Practices Part One blog only scraped the surface of the 1,000+ web forms completed last year by our clients. It isn’t just…
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