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How to Build a Win-Back Subscriber Journey That Runs Itself

For most audience teams, win-back is a once-a-year project. Someone pulls the inactive list, writes a “we miss you” email, sends it to everyone,…

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Omeda Partners With FreshAddress for Email Validation Services

Omeda is excited to announce our new partnership with FreshAddress to utilize their email validation service. FreshAddress, using their proprietary database, has a scoring…
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5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks

5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks: Last week we had the pleasure of sponsoring the AAMP Lunch &…
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Omeda’s Tips & Tricks Webinar: Querying Your Web Behavioral Data

Querying Your Web Behavioral Data [Webinar] Class is in session! Learn from Alyssa Sands, Omeda’s Client Success Manager, on how to query your Olytics…
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How To Use Progressive Profiling

Optimize Your Webforms and Increase Conversions using Progressive Profiling For many media companies, finding the balance between acquiring your website users’ data and converting…
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Omeda’s Tips & Tricks Webinar: Match Evaluation

Match Evaluation [Webinar] Class is in session! Learn from Nicole Backaus, Omeda’s Client Success Director, on how to use match evaluation. Match Evaluation performs…
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Lead Gen Using Whitepapers – an end to end solution using Omeda Tools

Effectively use Omeda’s Web Form Builder, Audience Builder and Lead Gen tool to deliver leads to advertisers from a Whitepaper Download Action. You can…
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Optimize Online Engagement Via Personalization

People interact constantly with their devices. We have all seen the various studies indicating that attention spans are decreasing as the amount of information…
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Average B2B Email Engagement

B2B email engagement is a constant hot topic since it has such a direct correlation to revenue. One of the most frequent questions we…
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Tony Napoleone Joins Omeda as VP, Client Success

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client…
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Instant Gratification: A driving force behind modern media

I want it. I want it first. I’m not concerned with it being completely accurate as long as I am the first to share…
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When taxonomy becomes taxing: Knowing who you’re collecting

One of the best ways to bring disparate data together to help make it more accurate and actionable is by assigning titles to those…
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James Capo joins Omeda as CRO

Northbrook, IL  – Omeda announced today that James Capo has joined the company as the Chief Revenue Officer responsible for sales, marketing and product development. Capo…
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