The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Stop Gating Content. Start Selling Access.

At OX9, two sharp minds in B2B media sat down to talk subscriptions — and what emerged wasn’t a how-to on paywalls. It was…

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Omeda Is Now Integrated With Drupal

Like peanut butter and jelly (or gin and tonic if you prefer) some things just go well together.  Consider, for instance, Omeda and Drupal. …
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Optimize Online Engagement Via Personalization

People interact constantly with their devices. We have all seen the various studies indicating that attention spans are decreasing as the amount of information…
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Average B2B Email Engagement

B2B email engagement is a constant hot topic since it has such a direct correlation to revenue. One of the most frequent questions we…
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Tony Napoleone Joins Omeda as VP, Client Success

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client…
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Instant Gratification: A driving force behind modern media

I want it. I want it first. I’m not concerned with it being completely accurate as long as I am the first to share…
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When taxonomy becomes taxing: Knowing who you’re collecting

One of the best ways to bring disparate data together to help make it more accurate and actionable is by assigning titles to those…
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James Capo joins Omeda as CRO

Northbrook, IL  – Omeda announced today that James Capo has joined the company as the Chief Revenue Officer responsible for sales, marketing and product development. Capo…
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