The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Real Cost of Waiting to Unify Your Audience Data

“Maybe Next Year” Is Getting Expensive The free funnel is closing For two decades, search carried a lot of publishers’ audience acquisition for free….

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An Evaluation of B2B Media Engagement Behavior by the Numbers

Last week our CRO, James Capo, presented on B2B media engagement at the BIMS conference in Fort Lauderdale, FL. Omeda used a compilation of…
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Northstar Travel Group Partners with Omeda to Simplify their Martech Stack

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar…
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Omeda’s Client Partnerships Expansion

Chicago, IL – Over the last six months, OMEDA has sizably expanded their client base adding multiple companies to their portfolio. As the leader…
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Omeda Web Forms Best Practices — Part One

Webforms, though one of the most common ways we collect data from our audiences, are often something people create once and then forget about.…
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How to Sell and Increase Revenue With Marketing Services

Our very own CRO, James Capo, along with EnsembleIQ’s VP of Digital Media and Audience, Ronda Hughes, spoke at the Folio Show in New…
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“What happens at M3AAWG, Stays at M3AAWG”…

Did you know? : Omeda is a member of M3AAWG – the Messaging, Malware and Mobile Anti-Abuse Working Group. This tightly controlled group of professionals…
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Take Back Your Time Using Omeda’s Lead Generation

Are you familiar with the various automation tools in your Omeda platform? There are a number of ways you can automate your day to…
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What Is Inline Personalization?

In the current content landscape, anyone can be a competitor for your audience’s attention. Businesses of all types are beginning to create their own…
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Dashboards – Understanding Your Audience

Have you set your goals for your Audience Contact Data yet?  We released the first iteration of our new Dashboard at OX2 where you…
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How To Find Good Content

The notion of a good ideas coming from anyone in the organization is especially true when it comes to content. All organizations are charged…
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EnsembleIQ expands partnership with Omeda, consolidates MarTech stack

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience…
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Omeda Partners With FreshAddress for Email Validation Services

Omeda is excited to announce our new partnership with FreshAddress to utilize their email validation service. FreshAddress, using their proprietary database, has a scoring…
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5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks

5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks: Last week we had the pleasure of sponsoring the AAMP Lunch &…
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Omeda’s Tips & Tricks Webinar: Querying Your Web Behavioral Data

Querying Your Web Behavioral Data [Webinar] Class is in session! Learn from Alyssa Sands, Omeda’s Client Success Manager, on how to query your Olytics…
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How To Use Progressive Profiling

Optimize Your Webforms and Increase Conversions using Progressive Profiling For many media companies, finding the balance between acquiring your website users’ data and converting…
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