The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Real Cost of Waiting to Unify Your Audience Data

“Maybe Next Year” Is Getting Expensive The free funnel is closing For two decades, search carried a lot of publishers’ audience acquisition for free….

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A/B testing best practices: how to create campaigns that convert

While marketing decisions are becoming more grounded in observable customer data, it can still be difficult to predict exactly what copy or design will…
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5 Elements of a Successful Marketing Automation Campaign

Maybe you’re trying to get more paid subscriptions for your newest publication. Maybe you’re trying to increase digital engagement among your new subscribers. Or…
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6 Simple Ways to Get More Email Clicks

Clicks are the most important currency for any email marketer, whether you’re running ads in your weekly newsletters, trying to convert newsletter readers into…
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What is identity resolution?

Identity resolution is the process of creating a trackable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems. Attributes might…
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Why Data Governance Should Be A Team Sport

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience…
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Conversion rate optimization: Best practices for earning more clicks and results

You’ve just built a beautiful new website promoting your most successful newsletter and you’re depending on it to drive a big increase in your…
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6 tips to reduce churn (and keep your customers happy)

According to the Harvard Business Review, a 5% increase in customer retention can increase profits anywhere from 25-95%. So if you’re worried about your…
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5 reasons why your paywalls aren’t working

For media companies, paywalls are one of the most effective ways to generate revenue for media companies. But paid content is a hard sell…
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Privacy, Data Governance and CDPs: A Symbiotic Relationship that Drives Better Decision Making

In today’s digitally-driven world, where information flows are no longer a trickle of data, but roaring rivers, the concepts of privacy and data governance…
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How to create an email marketing automation strategy

To succeed in 2023, enterprise marketers need to scale their email marketing — without losing the personal touch their customers expect. The solution? Marketing…
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Email tracking: how does it work?

The spray and pray approach isn’t cutting it anymore. To win someone’s business, you need a deeply specific view of how that person —…
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How to measure your email marketing success

Measuring your email marketing success tells you how effective you are at engaging your audience — and driving business from them. In this post,…
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6 top-of-funnel marketing examples that generate buzz and business

Need to attract top-of-funnel leads and grow your audience? Expand into a new market? Keep your sales pipeline refreshed and ready to drive your…
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The ultimate guide to subscriber onboarding

You’ve already done the work to earn new subscribers. Now comes the hard part: keeping them active for months and years to come.    Onboarding…
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6 actionable ways to manage your audience growth costs  

Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and…
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